We present a method for measuring the optical absorption cross section ($$\sigma_{abs}$$
σ
abs
) of gold nanoparticles (GNPs) based on optically heating the solution of GNPs with an 808 nm near-infrared (NIR) laser and measuring the temperature increase of the solution. We rely on the theoretical calculations based on the heat diffusion equations and experimental measurements based on the energy balance equations to measure the $$\sigma_{abs}$$
σ
abs
and the temperature distribution of single GNPs. Several morphologies, including gold nanospheres (GNSs), spherical gold nanoparticle conjugate (AuNPC), which are 20 nm GNSs surface-functionalized with an IR 808 dye, gold nanorods (GNRs), and gold nanourchins (GNUs), were studied. The study found that a single 20 nm GNS has the lowest $$\sigma_{abs}$$
σ
abs
and temperature distribution as compared to 100 nm GNUs. By increasing the size of GNSs from 20 to 30 nm, the magnitude of $$\sigma_{abs}$$
σ
abs
as well as temperature distribution increases by a factor of 5. The $$\sigma_{abs}$$
σ
abs
values of 20 and 30 nm GNSs calculated by Mie theory and the experimentally measured are in a good agreement. GNRs with equivalent radius ($$R_{eq}$$
R
eq
) 9.16 nm show the second lowest $$\sigma_{abs}$$
σ
abs
. By increasing the $$R_{eq}$$
R
eq
by a factor of 2 to 19.2 nm, the measured $$\sigma_{abs}$$
σ
abs
and temperature distribution also increased by a factor of 2. We also estimated $$\sigma_{abs}$$
σ
abs
for GNUs with diameters at 80 and 100 nm, which also have higher $$\sigma_{abs}$$
σ
abs
values. This work confirms that we can use temperature to accurately measure the $$\sigma_{abs}$$
σ
abs
of a variety of GNPs in solution.