Shaping the Digital Enterprise

Abstract

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Towards data-driven culture in a Spanish automobile manufacturer: A case study

“…Users should effectively be trained and provided with documentation in order for them to be able to not only adopt the transformation but also understand, support and keep it after the change process (Wong, Chau, Scarbrough & Davison, 2005). This is considered a crucial aspect for any digital transformation, where building digital capabilities is part of the change (Kohnke, 2016). Moreover, filling the knowledge gap not only means providing proper training.…”

“…This motivational attitudes and determination to succeed need to be present in all the participants of the change from the first planning phases and during the entire transformation process (Soja, 2016). A lack of sense of urgency is considered as one of the primary causes of failure of organizational change efforts (Aslam et al, 2018) and is specifically significant and challenging for digital transformations (Kohnke, 2016).…”

“…On the one hand, the actual management support (i.e. resources dedicated, communication efforts, empowering of the leading) as well as management involvement (stakeholders conflicts resolution, task prioritization and monitoring, internal leadership through the process) are critical factors to be taken care of (Alsulami, Rahim & Scheepers, 2013;Kohnke, 2016). On the other hand, part of the effect of the management actions lie in how they are perceived by employees (Appelbaum et al, 2017).…”

“…On the other hand, part of the effect of the management actions lie in how they are perceived by employees (Appelbaum et al, 2017). Employees who perceive enthusiastic and coherent vision for the organizational change in their leaders (or managers) tend to be more positive, committed and have less resistance to change (Kohnke, 2016;Martin et al, 2005). Furthermore, consistency of management actions with the proposal, drives organizational trust (Erwin & Garman, 2010).…”

“…In the nowadays fast-changing world, companies are successfully only if they adapt their efficiency and speed to the increasingly active business environment (Christopher, 2011;Wassner & Brebion, 2018). Therewith, organizations have realized the criticality of digitalization for their own business (Kohnke, 2016). Currently, digitalization (also known as digital transformation) is broadly understood through four main areas or technologies: analytics, mobile, cloud and social media technologies (Cray, 2014).…”