Shared Mobility: Evolving Practices for Sustainability

Guyader, Hugo; Friman, Margareta; Olsson, Lars E.

doi:10.3390/su132112148

Cited by 26 publications

(15 citation statements)

References 25 publications

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“…These services allow people to use the necessary mobility as required (Shaheen et al, 2015;Santos, 2018). Therefore, shared mobility can be seen as a tool to reduce road congestion, reduce demand on transport infrastructure, reduce CO 2 emissions and the environmental impact of travel, as well as lower nancing costs compared to personally owned vehicles (Guyader et al, 2021).…”

Section: Delimitation Of Theorymentioning

confidence: 99%

Entrepreneurs' perception: the connection of your brand with the sustainable exploitation of the Amazon rainforest

Diego¹,

Sandro²,

Villwock³

2022

Preprint

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Objective — This study seeks to understand the perception of entrepreneurs regarding the connection of their brand with the sustainable exploitation of the Amazon Forest, thus presenting the perspective of these entrepreneurs on the variables that can affect the long-term relationships between their brands and environmental sustainability of the Brazilian Amazon.Design — Qualitative study composed of semi-structured 1 to 1 interviews in 7 (seven) companies that maintain sustainable business activities in the Amazon region of Brazil. The sample was used because they are businesses from the Amazonia UP program, developed by the Imazon Institute. The interrelationships of the data obtained were analyzed using grounded theory, using lexicometric analysis and discourse analysis.Results — The results of the study show the community that brands that develop sustainable businesses in the Amazon region of Brazil, with their brand equity based on the region's environmental responsibility, realize that the full performance of sustainable activities depends on the performance of three agents: entrepreneurs, indigenous peoples and public management. Regarding the valuation of sustainability by consumers, there is still no relevant appreciation of the added value in products as a result of conservation practices in their products/services. For the other business areas, entrepreneurs perceive a greater importance and consequent valuation of the products through the conservationist practices of the Amazon introduced in the brand experience by the customer.Research implications — Provides important data on sustainable brand equity , a concept that has been extensively researched, but still poorly understood from the perspective of forest conservation in the Amazon region, presenting the points of view of entrepreneurs and their businesses, branding strategies and valorization of the environmental conservation of the Amazon region. region.Originality/value — The influence of environmental sustainability in improving the brand equity of brands of companies located in the Amazon region of Brazil, specifically in the context of Startups. Although the current literature shows positive results regarding the relationship between environmental sustainability and brands, little attention has been paid to the entrepreneur's vision and the relationship of variables specifically in the context of benefits for the business.

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Section: Delimitation Of Theorymentioning

confidence: 99%

Entrepreneurs' perception: the connection of your brand with the sustainable exploitation of the Amazon rainforest

Diego¹,

Sandro²,

Villwock³

2022

Preprint

View full text Add to dashboard Cite

show abstract

“…These services will allow people to use mobility as needed (Santos, 2018;Shaheen et al, 2015). Shared mobility can reduce road congestion, reduce transport infrastructure demand, reduce CO 2 sight and reduce environmental impact, as well as lower nancial costs compared to proprietary vehicles (Guyader et al, 2021).…”

Section: Figurementioning

confidence: 99%

Entrepreneurs' perception: the connection of the brand with the Amazon Forest business

Diego¹,

Sandro²,

Villwock³

2022

Preprint

View full text Add to dashboard Cite

The objective of this study was to understand the perception of entrepreneurs based on their business model related to the connection of the Amazon brand. There is a need to present an entrepreneurial perspective on the brand´s changes and their long-term relationships between the Forest and the environmental sustainability on the Brazilian Amazon. The study consisted of semi-structured interviews with 1 out of 7 companies operating in the Amazon region. Brands that develop sustainable businesses in the Brazilian Amazon, with their brand equity based on the region's environmental responsibility, brought an understanding that a full performance of sustainable activities depends on the performance of three agents: entrepreneurs, native peoples and management. Entrepreneurs perceive a greater valuation of their products associated with the sustainability of the Amazon introduced in the brand experience by the customer.

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“…These services will allow people to use mobility as needed (Shaheen et al 2015;Santos 2018). Shared mobility can reduce road congestion, reduce transport infrastructure demand, reduce CO 2 sight and reduce environmental impact, as well as lower nancial costs compared to proprietary vehicles (Guyader et al, 2021).…”

Section: Delimitation Of Theorymentioning

confidence: 99%

Entrepreneurs' perception: the connection of the brand with the Amazon Forest business

Diego¹,

Holanda

Oliveira

et al. 2022

Preprint

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Shared Mobility: Evolving Practices for Sustainability

Cited by 26 publications

References 25 publications

Entrepreneurs' perception: the connection of your brand with the sustainable exploitation of the Amazon rainforest

Entrepreneurs' perception: the connection of your brand with the sustainable exploitation of the Amazon rainforest

Entrepreneurs' perception: the connection of the brand with the Amazon Forest business

Entrepreneurs' perception: the connection of the brand with the Amazon Forest business

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