This paper reports on a field study of strategy making in one organization facing an industry crisis. In a comparison of five strategy projects, we observed that organizational participants struggled with competing interpretations of what might emerge in the future, what was currently at stake, and even what had happened in the past. We develop a model of temporal work in strategy making that articulates how actors resolved differences and linked their interpretations of the past, present, and future so as to construct a strategic account that enabled concrete strategic choice and action. We found that settling on a particular account required it to be coherent, plausible and acceptable, otherwise breakdowns resulted. Such breakdowns could impede progress, but could also be generative in provoking a search for new interpretations and possibilities for action. The more intensely actors engaged in temporal work, the more likely the strategies departed from the status quo. Our model suggests that strategy cannot be understood as the product of more or less accurate forecasting without considering the multiple interpretations of present concerns and historical trajectories that help to constitute those forecasts. Projections of the future are always entangled with views of the past and present, and temporal work is the means by which actors construct and reconstruct the connections among them. These insights into the mechanisms of strategy making help explain the practices and conditions that produce organizational inertia and change.
Temporal Work in Strategy Making-1 -A fundamental challenge for managers making strategy is coping with an uncertain future. In studying strategic change, scholars have emphasized the importance of sensemaking as a collective and often conflictual interpretive process for dealing with uncertainties about the business, the market, and the environment that lead to breakdowns in understandings and require cognitive reorientations to move forward (Balogun and Johnson 2004;Gioia and Chittipeddi 1991;Gioia et al. 1994;Kaplan 2008b;Maitlis and Sonenshein 2010;Rouleau 2005). These studies suggest that linking across interpretations of the past, present and future make action possible, but have left unexplained how and why some linkages work and some fail in practice, and, for those that do work, why some lead to the status quo and others produce change.Our study of strategy making in practice offers some answers to these questions. We found that managers -through a set of practices that we call "temporal work" -come to settle on particular strategic accounts that link interpretations of the past, present and future in ways that appear coherent, plausible and Settling on a strategic account, even if provisional, allows actors to shift from disagreeing or deliberating about meanings to implementing strategic choices, thus enabling the organization to move forward in the face of uncertainty. If a settlement breaks down, further temporal work is required in order to reconstruct a new str...