We define a generalized Li coefficient for the L-functions attached to the Rankin-Selberg convolution of two cuspidal unitary automorphic representations π and π of GL m (A F ) and GL m (A F ). Using the explicit formula, we obtain an arithmetic representation of the nth Li coefficient λ π,π (n) attached to L(s, π f × π f ). Then, we deduce a full asymptotic expansion of the archimedean contribution to λ π,π (n) and investigate the contribution of the finite (non-archimedean) term. Under the generalized Riemann hypothesis (GRH) on non-trivial zeros of L(s, π f × π f ), the nth Li coefficient λ π,π (n) is evaluated in a different way and it is shown that GRH implies the bound towards a generalized Ramanujan conjecture for the archimedean Langlands parameters μ π (v, j ) of π. Namely, we prove that under GRH for L(s, π f × π f ) one has | Re μ π (v, j )| ≤ 1 4 for all archimedean places v at which π is unramified and all j = 1, . . . , m.