We have proposed a quantitative shear wave imaging technique for continuous shear wave excitation. Shear wave wavefront is observed directly by color flow imaging using a general-purpose ultrasonic imaging system. In this study, the proposed method is applied to experiments in vivo, and shear wave maps, namely, the shear wave phase map, which shows the shear wave propagation inside the medium, and the shear wave velocity map, are observed for the skeletal muscle in the shoulder. To excite the shear wave inside the skeletal muscle of the shoulder, a hybrid ultrasonic wave transducer, which combines a small vibrator with an ultrasonic wave probe, is adopted. The shear wave velocity of supraspinatus muscle, which is measured by the proposed method, is 4.11 ± 0.06 m/s (N = 4). This value is consistent with those obtained by the acoustic radiation force impulse method.