“…The wider community can understand issues of physical disability, particularly in terms of ramps into buildings, elevators and accessible toilet facilities. These are typically physical, relatable concepts, unlike accessibility which is linked to a far wider set of special needs outside just the physical and observable (Whitaker, 2004;Charles, 2005;Ryan, 2007;Columna, et al, 2009;Adcock and Baillie, 2011;Sanderson, 2011). Accessibility is also associated with Web technologies and how they interact with assistive technologies, which when aligned still further with multiple assessment and analysis methods, can create a cognitive barrier to the target audience and place accessibility in the 'too hard basket'.…”