“…Well before the rise of the Internet, Carey (1974) pointed out that the U.S. lacks a tradition of -sustained, systematic and intellectually sound‖ press criticism, which he defines as -public Media criticism has typically taken place in forums connected with traditional media, such as ombudsman columns and journalism reviews, but is increasingly the purview of -bloggers‖ who are not tied to traditional media outlets. Blogging and journalism, in theory, should complement each other; indeed, studies often call for reciprocity between -bloggers‖ and -journalists‖ (Hayes, et al, 2007;Singer, 2007). Oversight of the professional norms of journalism is increased in the new media environment, where bloggers who are free of the organizational and economic constraints faced by traditional journalism can operate as self-appointed -watchdogs of the watchdogs‖ (Hayes, et al, 2007).…”