Shifts in Social Values Due to Using Social Media Instagram Towards Adolescents in Makassar City

Abstract

Shifts in social values caused by social media is currently rife, especially among young Instagram users. There are many factors that cause teenagers to do this, both from direct environmental factors, especially environmental factors from cyberspace. In this study the authors use a type of qualitative research with descriptive methods that aim to investigate, find, describe, and explain the qualities or features of the influence social that cannot be explained, measured or described through a quantitative approach. The results of the study show that Instagram social media certainly has an influence on its users. The effect that occurs, of course, varies depending on how users use Instagram. The use of Instagram for teenagers currently brings two different influences, namely positive influences and negative influences.