Shifts of Guests’ Perception on Drivers of Customer Equity for Loyalty over Time: A Multiple Mediation Analysis

Lee, Bo Youn; Park, So Young

doi:10.1080/1528008x.2020.1746224

Journal of Quality Assurance in Hospitality & Tourism

2020

DOI: 10.1080/1528008x.2020.1746224

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Shifts of Guests’ Perception on Drivers of Customer Equity for Loyalty over Time: A Multiple Mediation Analysis

Bo Youn Lee

So Young Park

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Shifts of Guests’ Perception on Drivers of Customer Equity for Loyalty over Time: A Multiple Mediation Analysis

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References 94 publications

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