“…Numerous challenges confront the online grocery retail sector, notably the geographic diversity and complex logistics infrastructure within the country [ 19 ]. Despite these challenges, the COVID-19 pandemic has accelerated the growth of the e-grocery market in Indonesia, and more and more businesses in Indonesia are starting to offer e-grocery services [ 20 , 21 ]. Referring to the online purchasing decision process, the COVID-19 pandemic from 2020 to 2021 was a situational and economic factor that proved to be one of the causes of the high online grocery shopping transactions at that time [ 12 ].…”