Collective behaviour is critical to a variety of biological and ecological processes, including tumour invasion, wound healing and the spread of invasive species. Mathematical modelling techniques provide an opportunity for obtaining insight into the underlying mechanisms governing collective behaviour. Furthermore, mathematical models can be interfaced with experimental data to enhance quantitative information obtained from experiments. The aim of this thesis is two-fold. First, to investigate the application of mathematical models to experimental data to obtain robust estimates of the parameters governing collective behaviour. Second, to develop novel continuum mathematical descriptions of individual-based models of birth, death and movement.For the first part of this thesis, I begin by examining the application of a well-known mathematical model of cell motility and cell proliferation, the Fisher-Kolmogorov model, to IncuCyte ZOOM TM assay data for a prostate cancer (PC-3) cell population. Standard techniques used to interpret IncuCyte ZOOM TM assay data do not provide insight about the individual contributions of cell motility and cell proliferation to the overall migration of the cell population. I find that by combining experimental measurements of the evolution of the position of the leading edge of the cell population and the evolution of the cell density away from the leading edge, I am able to obtain unique estimates of the cell di↵u-sivity, cell proliferation rate and cell carrying capacity density. Furthermore, I am able to quantify how these parameters are influenced by the presence of varying concentrations of epidermal growth factor.Next, I investigate whether the position of the leading edge of a cell population in a scratch assay can be combined with an appropriate mathematical model to provide unique estimates of the cell motility rate and the cell proliferation rate. Leading edge data is a commonly-reported experimental measurement from scratch assays, which are typically interpreted in a qualitative fashion or with a quantitative technique that does not isolate the individual roles of motility and proliferation. I implement a lattice-based random walk model of motility and proliferation, mimic the geometry of a scratch assay, and combine this mathematical model with experimental leading edge data through an automated edge detection algorithm. I find that, provided the di↵erence in the time scales of cell proliferation and cell motility is accounted for, this technique produces unique estimates of the cell di↵usivity and cell proliferation rate.I then consider an approximate Bayesian computation (ABC) parameter recovery approach and examine which experimental measurements from a scratch assay provide the most information about the cell di↵usivity and cell proliferation rate parameters. ABC i techniques provide parameter distributions rather than point-estimates and hence contain quantitative information about the uncertainty associated with the parameter estimates. I find that an ABC a...