Shop 'til you hear it drop

Sikström, Erik; Høeg, Emil Rosenlund; Mangano, Luca; Nilsson, Niels Christian; Götzen, Amalia de; Serafin, Stefania

doi:10.1145/2993369.2996343

Cited by 10 publications

(2 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Usability studies showed high overall satisfaction for all features, except for the 'Voice guidance' function, with many participants expressing interest in future use if further development occurs.Concerning 'Voice guidance', many participants found discomfort with continuous auditory feedback during navigation and selection, suggesting a preference for optional use. This feedback is consistent with Sikström et al's (2016) study, which indicated that auditory feedback in VR shopping environments does not signi cantly impact the shopping experience(Sikström et al, 2016). Therefore, an option to toggle this feature on or off would be bene cial, particularly for older individuals or those with visual impairments.…”

supporting

confidence: 87%

Design and verification of universal virtual shopping mall application

Lee,

Kim,

Park

2024

Preprint

View full text Add to dashboard Cite

The aim of this study was to design the user experience for a head-mounted display (HMD)-based universal virtual shopping mall by conducting a literature analysis and employing video ethnography techniques. Subsequently, a prototype was developed to validate the outcomes. Despite the growing trend of contactless shopping, with various brands launching virtual mall platforms, these often lack the elements and experiences that users find satisfying. To address this gap, we analysed users' offline shopping experiences using video ethnography. The insights gained informed the development of a prototype that adopts a universal design approach, incorporating key features and interface designs tailored for a virtual mall environment. The prototype includes innovative features include tutorials, avatar-based virtual fitting, user location/orientation control, and voice guidance. It also incorporates design features such as colour customisation, high contrast, central interface placement, and visual cues for differentiating product types. To validate the prototype’s usability, a study was conducted with 30 university students in their 20s (mean age 23.3 years, SD = 1.8), revealing high levels of satisfaction with its functionality and interface design. Further, in-depth interviews revealed that the appropriate design of features and interfaces, aligned with shopping goals and intentions, significantly enhanced interest in and engagement with virtual shopping. The prototype's key features, representative of the main outcomes of this study, provide valuable insights for the future development of related services.

show abstract

supporting

confidence: 87%

Design and verification of universal virtual shopping mall application

Lee,

Kim,

Park

2024

Preprint

View full text Add to dashboard Cite

show abstract

“…However, for the experiment environment used in studies, most VR programs or prototypes have simply created places for shopping activities to take place (e.g. VR shelf: see Sikström et al ., 2016; product display: see Altarteer and Charissis, 2019). These experiment settings have limitations for constructing a realistic store that supports the consumer’s shopping journey from product search to purchase decision-making.…”

Section: Background and Hypothesismentioning

confidence: 99%

Acceptance of the metaverse: a laboratory experiment on augmented and virtual reality shopping

Xi,

Chen,

Gama

et al. 2024

INTR

View full text Add to dashboard Cite

PurposeIn recent years, there has been significant interest in adopting XR (extended reality) technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail. However, extending activities through reality-mediation is still mostly believed to offer an inferior experience due to their shortcomings in usability, wearability, graphical fidelity, etc. This study aims to address the research gap by experimentally examining the acceptance of metaverse shopping.Design/methodology/approachThis study conducts a 2 (VR: with vs. without) × 2 (AR: with vs. without) between-subjects laboratory experiment involving 157 participants in simulated daily shopping environments. This study builds a physical brick-and-mortar store at the campus and stocked it with approximately 600 products with accompanying product information and pricing. The XR devices and a 3D laser scanner were used in constructing the three XR shopping conditions.FindingsResults indicate that XR can offer an experience comparable to, or even surpassing, traditional shopping in terms of its instrumental and hedonic aspects, regardless of a slightly reduced perception of usability. AR negatively affected perceived ease of use, while VR significantly increased perceived enjoyment. It is surprising that the lower perceived ease of use appeared to be disconnected from the attitude toward metaverse shopping.Originality/valueThis study provides important experimental evidence on the acceptance of XR shopping, and the finding that low perceived ease of use may not always be detrimental adds to the theory of technology adoption as a whole. Additionally, it provides an important reference point for future randomized controlled studies exploring the effects of technology on adoption.

show abstract

A Mixed-Reality Shop System Using Spatial Recognition to Provide Responsive Store Layout

Dou

Tanaka

2020

Virtual, Augmented and Mixed Reality. Design and Interaction

View full text Add to dashboard Cite

Shop 'til you hear it drop

Cited by 10 publications

References 2 publications

Design and verification of universal virtual shopping mall application

Design and verification of universal virtual shopping mall application

Acceptance of the metaverse: a laboratory experiment on augmented and virtual reality shopping

A Mixed-Reality Shop System Using Spatial Recognition to Provide Responsive Store Layout

Contact Info

Product

Resources

About