Shopaholic Phenomenon, Choice of Shopping Place and the Development of Megamalls in Ibadan, Nigeria

Olonade, Olawale; Busari, Dauda A.; Imhonopi, David; George, Tayo O.; Iruonagbe, Charles T unde; Adetunde, Christiana O.

doi:10.5171/2021.280834

Cited by 3 publications

(2 citation statements)

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“…Due to this, purchasing and shopping power shifted from one male directional route to women's endeavours due to their shopaholic nature (Vijaya et al, 2017). Female folks began to build activities, formulate identity, and demonstrate shopping behaviour, which gave birth to modern interest in establishing malls in nooks and crannies of society (Olonade et al, 2021). The megamall is growing rapidly and significantly in Nigeria but still evolving in some parts of the country.…”

Section: Introductionmentioning

confidence: 99%

“…Matthew et al (2019) see that megamall turn into a promising direction for living that concentrates magnetic components of utilization inside a solitary defensive and clear condition. Megamall portrays and offers itself as an option in contrast to the downtown area with offices and feeling to make customer experiences thrilling ones where relationship, unwinding, and shopping interlaced in a verified domain (Olonade et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

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Gender differences in lifestyles and perception of megamall patrons in Ibadan, Nigeria

Olonade

Busari

Idowu

et al. 2021

Cogent Social Sciences

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The development of megamalls in Nigeria and other developing nations has witnessed tremendous impact, giving people choices of places for goods reasonably and relatively affordable. Women have been at the forefront of shopping activities due to their presence more at the shopping malls. This study aims to ascertain gender differences in lifestyles and perceptions of mall patrons in Ibadan, Nigeria. The study adopted a cross-sectional survey design with 216 respondents accidentally selected from 5 shopping malls in the Ibadan metropolis. Descriptive statistics of frequency distribution table was used for analysis, while independent sample t-test was used for further statistical analysis. Findings reveal that even though men visit the malls, it is more for recreational activities, while women, on the other hand, view shopping malls as a to purchase goods, meet new people, and enjoy the beautiful ambience it offers. This reveals an average level perception of megamalls by its users. Furthermore, a significant difference was found between male and female shopping malls patronage. The mall is also seen as more of a recreational centre for social interaction and leisure activities than a commercial ABOUT THE AUTHOR

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Gender differences in lifestyles and perception of megamall patrons in Ibadan, Nigeria

Olonade

Busari

Idowu

et al. 2021

Cogent Social Sciences

Self Cite

View full text Add to dashboard Cite

show abstract

Global Production, Consumerism, Supply Chain, and Rural Economy in Africa

Olonade

Adeleke²,

Ayodele

et al. 2022

The United Nations and Sustainable Development Goals

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Factors underlying the success of Megamalls over small shop retailing in Ibadan Metropolis

Olonade

Busari

Egharevba

et al. 2021

Wseas Transactions on Environment and Development

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Megamalls reflect the social and cultural environment, and have to a large extent, imbibe modernity attributes. It pursues the status of 'global product' and is mainly global. Often, individuals visit the megamall to search for various items at various times of the day, week, or year. Megamalls offer a secluded and easy perfect life in a city center. This study aims at understanding the underlying factors responsible for the success of mega shopping malls over small scale retail outlets in Ibadan metropolis. The study was anchored on modernization theory; a qualitative and quantitative method was combined to collect data from 222 respondents. Data were analyzed using frequency distribution tables and percentages and content analysis for the qualitative data. Findings show that megamall is increasing in Nigeria, but existing small shops languish in low patronage and sales. Their appearance in the city's structure has attracted people's attention in terms of resemblance in urban centers with social relations in a different organisation that embraces modern life components. It was also found that the essence of megamall originated from the variable choices of people, the growth of residential locations, household income increased, increased acquaintance to different lifestyles, improved consumer aspirations, double-income families, conducive and serene environment. Also, safety and a secure environment, an exhibition of ostentatious lifestyles, friendly customer care services, and one-stop shopping are the major factors underlying megamalls' success over small shops in the Ibadan metropolis. Ultimately, this study shows that megamalls are subsuming small shops retailing every standard and measure with every tool and strategy at their disposal. Therefore, it was recommended that there is a need for more megamalls as it provides people with convenient purchasing, beautifying the environment, and booming the economy without neglecting adequate grants, loans, and other necessary supports for small shop retailing systems. This will contribute immensely to society's sustainable development and boost the economy locally

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Shopaholic Phenomenon, Choice of Shopping Place and the Development of Megamalls in Ibadan, Nigeria

Cited by 3 publications

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Gender differences in lifestyles and perception of megamall patrons in Ibadan, Nigeria

Gender differences in lifestyles and perception of megamall patrons in Ibadan, Nigeria

Global Production, Consumerism, Supply Chain, and Rural Economy in Africa

Factors underlying the success of Megamalls over small shop retailing in Ibadan Metropolis

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