Shopping Behavior Of Supermarket Consumers In Kuwait

Abstract

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt; unicode-bidi: embed; direction: ltr;"><span style="font-family: Times New Roman;"><span style="font-size: 10pt; mso-bidi-font-style: italic;">This study determines the product selection processes from Kuwaiti nationals based on their shopping habits in the Co-Operative Supermarkets (A government owned grocery stores).<span style="mso-spacerun: yes;">  </span>This paper expands the concept of Consumer Satisfaction and includes an evaluation of the post purchase affective response. It presents the development of a consumer typology based on affective response, basically broken into two groups. The first group is formed by consumers who face grocery shopping as their duty the second group considers grocery shopping as their pleasure. The paper also presents the implications of such typology in the Co-Op operation itself. </span><span style="font-size: 10pt; mso-bidi-language: AR-KW; mso-bidi-font-style: italic;">The literature on consumer behavior and store choice suggests that consumers make decisions to patronize a particular store on the basis of a set of attributes that they view as important. This study attempts to explore the determinant attributes that influence the patronage decisions of supermarket consumers in Kuwait. Based on a descriptive analysis of data collected via an accidental sampling procedure, fourteen store attributes were identified. These attributes were factor analyzed, generating four image dimensions intuitively labeled merchandise, personnel, accessibility and promotion. A stepwise regression showed that merchandise image was the most salient in determining the frequency of supermarket shopping. None of the demographic characteristics of consumers did seem to have an impact on the perceived importance of the promotion image. Most of the differences among the categories of the consumers' demographic characteristics were found in the accessibility image, providing possible explanation for why the rank of the importance of accessibility elements varies considerably from one study to another. <span style="mso-spacerun: yes;"> </span></span></span><span style="font-size: 10pt;"></span></p>

Retail service quality in India: construct exploration and measure development

“…This study aimed to explore and identify and measure the retail service quality construct in India. It was found that the retail service quality construct consisted of seven factors, which indicated its multidimensional nature (Parikh, 2006;Swobada et al, 2007;Alhemoud, 2008;Plooy et al, 2012;Martinelli and Balboni, 2012). The items that load on factors provide clues about the composition of these factors.…”

Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase Intention

“…The shoppers supermarket choice is based on the attributes offered in the store environment by different supermarketers. The supermarket-related literature have found out different attributes related to store image dimensions which vary from one to another (Alhemoud, 2008;Desai & Phadtare, 2017;Oghojafor et al, 2012;Prasad & Aryasri, 2012). This provides a need for identifying the effective store attributes on Indian shoppers perspective toward supermarket selection.…”

The Impact of Restaurant Atmospherics Towards Restaurant Patrons’ Behavioral Intention in Southern Province of Sri Lanka

“…Fowler et al (2007) remarked that design and layout as an important atmospheric impact on patronage and retailers strive to manage the retail space and manage product category to satisfy target customers' needs in apparel shops. Alhemoud (2008) stated that consumers are highly sensitive to personnel variable in relation to behavioral intention Personal atmospheric consists of staff friendliness etc. Liu & Jang (2009) remarked that the role plays by the atmospherics are significant to create patronized customers.…”