Shopping motivations on Internet: A study based on utilitarian and hedonic value

Forecasting consumer perception of innovativeness

“…This is consistent with prior research in the area of internet shopping which has shown that consumer intentions to search and buy online are most strongly affected by their utilitarian rather than their hedonic motivations (To, Liao and Lin, 2007). Given that two meta analyses have shown a weak correlation between product innovativeness and new product success (Henard and Szymanski, 2001;Szymanski et al, 2007), these results, which focus on consumer perception of innovativeness, emphasize the importance of understanding individual consumer behavior processes to evaluate innovations.…”

Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience

“…Although hedonic shopping value is commonly associated with brick-and-mortar stores due to its socially visible nature [58], and the study of online consumer behavior has traditionally taken a utilitarian perspective, this distinction no longer applies [67]. Academic research suggests that functional attributes no longer exclusively drive online buying and that enjoyment is a strong predictor of attitude toward e-shopping, making social and hedonic motives important not only for shopping in general but for e-shopping too [9].…”

Does Consumer’s Motivation Differ Across Gender?: A Study in Shopping Malls

“…Some researchers have work on utilitarian and hedonic motivations for shopping offline in traditional brick and mortar retail store (Babin et al, 1994;Childers et al 2001;Hirschman and Holbrook, 1982;Ertekin, 2014;Irani and Hanzaee, 2011;Arnold and Reynolds, 2012;Roy Dholakia, 1999;Ottar Olsen and Skallerud, 2011;) and some studied by considering online retail context (Davis et al, 2014;Martínez-López et al, 2014;Chang, andChen, 2015,Childers et al, 2001;Bhat-nagar and Ghose, 2004;Van Slyke et al, 2002;Kim, 2006;To et al, 2007;Bridges and Florsheim, 2008;Chiu et al, 2014;). The main purpose of all these studies is to understand "Why people shop?"…”