“…items behind the construct, to improve, for example, store accessibility, store layout, arrangement of categories and products in-store, display of prices in-store, and store check-out procedures. (Fornell and Larcker, 1981;Baggozzi and Yi, 1988); since different units of measurement were used the values were converted into zscores for modelling purposes Sources: (a), Reinartz and Kumar, 1999;, Tang et al, 2001; (c) (d), Eastlick and Feinberg, 1999; (e), Baker et al, 2002;(f), Tang et al, 2001; (g), Rhee and Bell, 2002; (h), Baker et al, 2002;(i), Eastlick and Feinberg, 1999;(j), Teller et al, 2006;(k), Eastlick and Feinberg, 1999;, Baker et al, 2002;, Bell et al, 1998;Pashigian, 2003;Kotzab and Teller, 2005; (n), Kotzab and Teller, 2005;(o), Teller et al, 2006; Figure 1: Conceptual model Notions: Sample size n=603; t-values calculated by applying a bootstrapping procedure with 1,000 sub-samples (Chin, 1998) Caption: µ, moderator; ߚ క , single effect (µ, 0);standardised regression coefficient; ߚ ఓ , effect of µ;ߚ ఓ ,క , effect of interaction terms (moderating effect);t(df), tvalue(degrees of freedom); † , significance level p<.1; * , significance level p<.05; ** , significance level p<.01; *** , significance level p<.001; ns , significance level p>.1; sm, supermarket; hm, hypermarket; ds, discount store; onf, on foot; trans, means of transport used; I , measurement of interaction effect based on the notions of Chin et al (2003); II , measurement of interaction effect (multi group comparison) based on the notions of Keil et al (2000); III , based on the item scale proposed by Babin et al (1994), 12 items operationalising hedonic shopping orientation, Cronbach α, .936;…”