Shopping values of clothing retailers perceived by consumers of different social classes

Sangwoo, Seo; Lee, Yuri

doi:10.1016/j.jretconser.2008.02.001

Cited by 46 publications

(53 citation statements)

References 35 publications

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“…Utilitarian consumer behavior is explained through task-related and rational behavior (Batra & Ahtola, 1990;Kempf, 1999). Perceived utilitarian shopping value is determined by how much of the consumption need that prompts the shopping experience is met (Seo & Lee, 2008). This means that the consumer purchases goods in a deliberant and efficient manner (Hirschman & Holbrook, 1982;Engel et al, 1993).…”

Section: Shopping Values: Utilitarian and Hedonic Valuesmentioning

confidence: 99%

“…Researchers have recently shown that the shopping experience provides consumers with a combination of utilitarian and hedonic shopping value (Holbrook & Hirschman, 1982;Babin et al, 1994;Babin & Darden, 1995;Babin et al, 2005;Cottet et al, 2006;Seo & Lee, 2008;Carpenter, 2008;Lee et al, 2009). Utilitarian value is task-oriented and cognitive in nature, whereas hedonic value is tied to the emotional aspects of the shopping experience (Holbrook & Hirschman, 1982;Babin et al, 1994).…”

Section: Introductionmentioning

confidence: 99%

“…Since the establishment of the Personal Shopping Value scale approximately a decade ago (Babin et al, 1994), research has focused almost exclusively on antecedents to both hedonic and utilitarian shopping value (Babin et al, 1994;Babin & Darden, 1995;Griffin et al, 2000;Babin & Attaway, 2000;Babin & Babin, 2001;Seo & Lee, 2008;Babin et al, 2005;Scarpi, 2005;Carpenter, 2008). Interestingly, previous studies have examined the role of shopping values in determining post-shopping responses such as satisfaction (Babin et al, 1994;Babin et al, 2005;Cottet et al, 2006), loyalty Carpenter, 2008), word of mouth and share of purchases Carpenter, 2008), customer share (Babin & Attaway, 2000), repatronage intentions (Seo & Lee, 2008;Scarpi, 2005;.…”

Section: Introductionmentioning

confidence: 99%

“…Interestingly, previous studies have examined the role of shopping values in determining post-shopping responses such as satisfaction (Babin et al, 1994;Babin et al, 2005;Cottet et al, 2006), loyalty Carpenter, 2008), word of mouth and share of purchases Carpenter, 2008), customer share (Babin & Attaway, 2000), repatronage intentions (Seo & Lee, 2008;Scarpi, 2005;.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

The Effects of Variety-seeking Buying Tendency and Price Sensitivity on Utilitarian and Hedonic Value in Apparel Shopping Satisfaction

Irani¹,

Hanzaee²

2011

IJMS

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This study investigates the effects of Iranian consumers' variety-seeking buying tendency and price sensitivity on utilitarian and hedonic value as influencing factors on shopping experience for Manto and Shirt shoppers in the Iranian market. The main constructs were identified from the literature and then tested relationships between them. A questionnaire developed and successfully administered to a national sample of 1466 women and men in four big cities of Iran through face-to-face interviews. Results are analyzed by Structural Equation Modeling (SEM) and parameters were estimated using maximum likelihood method. Based on this study variety-seeking buying tendency was critical factor of shopping values for Manto and Shirt shoppers. On the contrary, there was a negative relationship between price sensitivity and hedonic value. However, there were no positive relationship between price sensitivity and utilitarian value. Moreover, the result of this study revealed that utilitarian and hedonic value positively influenced shopping satisfaction.

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Section: Shopping Values: Utilitarian and Hedonic Valuesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The Effects of Variety-seeking Buying Tendency and Price Sensitivity on Utilitarian and Hedonic Value in Apparel Shopping Satisfaction

Irani¹,

Hanzaee²

2011

IJMS

View full text Add to dashboard Cite

show abstract

“…Shopping values can be assessed along two dimensions, namely a utilitarian dimension related to task orientation and a hedonic dimension reflecting personal gratification and self-expression found in the shopping experience itself. Utilitarian and hedonic shopping values have turned out to be valuable constructs in shopper research (Griffin et al, 2000;Michon & Chebat, 2004;Seo & Lee, 2008;Allard et al, 2009) and in relation to the shopping environment (Babin & Attaway, 2000;Stoel et al, 2003;Eroglu et al, 2005;Jackson et al, 2011). However, it has only been applied in a few cross-cultural studies.…”

Section: Domain-specific Valuesmentioning

confidence: 99%

Shopping behaviour and attribute evaluation of expatriates - a cross-cultural study

Wijnen¹,

Kemperman²,

Janssen

2011

Proceedings of the 18th Annual European Real Estate Society Conference - Eindhoven, the Netherlands

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This study explores how shopping centre attributes can be adapted to culture-related shopping behaviour of expatriates. The study is relevant since only limited information is available on consumer behaviour of this target group and since insight in the heterogeneity of consumer shopping behaviour has become increasingly important for the commercial success of shopping centres. Awareness of the effect of culture and ethnicity on consumer behaviour and the effectiveness of culture-based market segmentation are ongoing relevant topics. The translation from such market segmentation strategies to the shopping environment, and especially the implications of cultural elements herein, has not yet been researched extensively. The results, based on an online survey among British, Japanese and American expatriates living in Amsterdam and Amstelveen (the Netherlands), point out how shopping centre attributes can be adapted to shopping behaviour related to cultural values. Important attributes are location and accessibility, retail mix, opening hours of stores, atmosphere and covered shopping. The results reflect a universal lifestyle among expats, while they also emphasize cultural differences. Adjustment of a shopping centre can take place on the level of the shopping centre, store and product assortment and demands a marketing strategy incorporating both lifestyle and ethnicity. Managerial implications for retailers, shopping centre developers and operators are discussed.

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Experiential tourist shopping value: Adding causality to value dimensions and testing their subjectivity

Gallarza

Gardó

García

2017

J of Consumer Behaviour

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Previous literature on consumer behavior has tackled the experiential approach in retailing services in depth; however, most of the previous studies have concentrated on the simultaneous but not concatenated effects of value dimensions on satisfaction and/or loyalty. Furthermore, tourists' shopping behavior remains an underdeveloped area of study from the experiential perspective. This work explores experiential tourist shopping value, aiming to (a) explain tourists' loyalty to retailers by adding causality to experiential dimensions and (b) prove the subjectivity of these values. After a diachronic and synchronic review of the literature on experiential shopping value, a structural model with a chain of effects consisting of product quality, service quality, self‐esteem and shopping enjoyment on loyalty, and a multidimensional index as a second‐order model were built with partial least squares and tested on a purposive sample of 374 tourists in Valencia (Spain). Our findings revealed a sequential approach to tourists' shopping experiences where utilitarian values led to social and hedonic ones, all of which were antecedents of loyalty to retailers. Furthermore, the index showed differences by gender and nationality. Although our results are context specific, they add to the value creation process as they show a sequence of effects, and a fully subjective value provision, which changes according to demographics. The originality of this work is that it contributes to the suitability of the experiential paradigm in explaining tourists' shopping behavior by promoting interest in this specific, underdeveloped target area, and also by adding causality and proving the subjectivity of experiential value dimensions.

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Shopping values of clothing retailers perceived by consumers of different social classes

Cited by 46 publications

References 35 publications

The Effects of Variety-seeking Buying Tendency and Price Sensitivity on Utilitarian and Hedonic Value in Apparel Shopping Satisfaction

The Effects of Variety-seeking Buying Tendency and Price Sensitivity on Utilitarian and Hedonic Value in Apparel Shopping Satisfaction

Shopping behaviour and attribute evaluation of expatriates - a cross-cultural study

Experiential tourist shopping value: Adding causality to value dimensions and testing their subjectivity

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