Shopping well-being: Is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity

Hedhli, Kamel El; Zourrig, Haithem; Chébat, Jean-Charles

doi:10.1016/j.jretconser.2016.03.002

Cited by 90 publications

(95 citation statements)

References 64 publications

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“…Shopping well-being is also complex, and is a highly nuanced concept which is not best served by the narrow focus of the extant positivist, quantitative research (El Hedhli et al, 2013;El Hedhli et al, 2016;Goldsmith, 2016). Narratives are ideally suited to uncovering the role that shopping plays in consumers' lived experiences and the well-being constructed from multichannel shopping.…”

Section: Methodsmentioning

confidence: 99%

Multichannel shopping well-being: a narrative-based examination

Harris

2017

QMR

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Purpose: The objective of this research is to investigate whether and how shopping well-being emerges from multichannel shopping. The multichannel shopper has more choice of where, when and how to shop, and could potentially experience greater shopping well-being than the single channel equivalent. On the other hand, it is possible that multichannel shopping creates levels of complexity for consumers in terms of their channel decision processes and therefore the potential increase in shopping well-being may not actually occur.Design: An interpretive approach is adopted and narratives are used to provide a focus on the multichannel shopper's lived experiences. Narrative generation was conducted with 12 participant shoppers from across the UK in March and April 2016.Findings: Multichannel retailing does not deliver universally enhanced shopping wellbeing. Findings suggest that while well-being is enhanced by some aspects of multichannel shopping, diminished well-being is a more frequent outcome. Six themes emerged from the narratives delineating aspects of multichannel shopping which diminish well-being: finding what you want; ease and flexibility; staying in control; getting a fair deal; pleasure and fulfilment; guilt, regret and annoyance.Originality/value This research makes three contributions to our understanding of shopping well-being: by providing more in-depth insight than previous studies; by examining all shopping activity rather than recreational/discretionary shopping; and by examining shopping well-being from a multichannel rather than single channel perspective.

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Section: Methodsmentioning

confidence: 99%

Multichannel shopping well-being: a narrative-based examination

Harris

2017

QMR

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“…Another also stated the congruity of self-concept with product or brand mental representation refers to the match between those two images (i.e. products/service and his/her own) and plays an important role in consumer behavior since it constitutes a basic mechanism on which individuals base their brand preferences [17]. Research has demonstrated that the need for individual reassurance from others is one of the basic principles of selfconcept that drive consumers [18].…”

Section: The Concept Of Self-congruitymentioning

confidence: 99%

“…This means that the consumers towards a product/service were likely to driven because their needs for reassurance. They symbolically relate their belongings in such a way that, on analysis, some significance can be read into their aspirations to success, social acceptance, ostentation, or prestige through the self-concept/product image congruity mechanism [17].…”

Section: The Concept Of Self-congruitymentioning

confidence: 99%

Organic food consumption in China: the moderating role of inertia

Yen

2018

MATEC Web Conf.

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Abstract. Despite the progressive development of the organic food sector across Taiwan Strait, little is known about how consumers' self congruity will influence organic food decision through various degrees of attitude and whether or not consumers with various degrees of inertia will vary in their intention to buy organic foods. The current study aims to examine the effect of consumption self congruity on behavioral intention related to organic food consumption under the mediating role of attitude as well as the moderating role of inertia. Research data were collected from organic food consumers across Taiwan Strait via a questionnaire survey, eventually obtaining 500 valid questionnaires for analysis. This study tested the overall model fit and hypotheses through structural equation modeling method (SEM). The results show that consumer attitude significantly mediates the effects of self congruity on organic food purchase intention. Moreover, the moderating effect of inertia is statistical significance, indicating that the relationship between attitude and purchase intention becomes weaker in the condition of consumers with higher degree of inertia. Several implications and suggestions are also discussed for organic food providers and marketers.

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“…The shopping experience could be enhanced through the availability of service facilities to create a better hypermarket atmosphere [14]. Understanding consumer acceptance of the available services is one of the paths to discover the shopping experience [15]. Since there are too many new self-service facilities that are available in hypermarkets, this research focuses on five categories of service: 1) automatic price checkers; 2) covered parking area; 3) food and beverage areas, such as cafeterias, food courts, kiosks and restaurants; 4) indoor facilities, such as seats, wheelchairs and washrooms; and 5) safety and security, such as CCTV, assistance from a security officer and baggage counter.…”

Section: Hypermarket Service Experiencementioning

confidence: 99%

Hypermarket Brand Extension Products and Service Experience

Hassan¹,

Rahman²,

Sade³

2018

IJET

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This cross-sectional research examines the acceptance of consumers in hypermarket brand extension products and the enhancement of service experience being offered by hypermarkets in Malaysia by exploring the data collected through descriptive and cross-tabulation analyses. The majority of consumers in Malaysia accept the hypermarket brand extension products and service experience that are being offered by the hypermarkets. The consumer purchases and consumes the hypermarket brand extension products and service experience concurrently. The findings from this research offer a significant outcome in which the hypermarket retailers should provide a wider variety of products and service experience as an additional option for the consumers to choose. It is expected that this research will provide a breakthrough to determine how far hypermarkets could extend the retail brand in both products and services, and how this effort could be beneficial to the stakeholders. The concept of integrated marketing is explored further in this study by looking at the integration of products and services to deliver greater consumer value.

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Shopping well-being: Is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity

Cited by 90 publications

References 64 publications

Multichannel shopping well-being: a narrative-based examination

Multichannel shopping well-being: a narrative-based examination

Organic food consumption in China: the moderating role of inertia

Hypermarket Brand Extension Products and Service Experience

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