Shopping with perceived benefits of sustainable consumption in online resale platforms

Ahn, Jiseon; Kwon, Jookyung

doi:10.1108/mip-06-2021-0203

Cited by 18 publications

(16 citation statements)

References 89 publications

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“…The results demonstrate a clear influence of environmental awareness on the purchasing behavior of e-consumers, with environmentally conscious individuals exhibiting distinct preferences and decision-making patterns. This finding is consistent with the literature emphasizing the role of environmental attitudes and beliefs in shaping consumer behavior, particularly in the context of sustainable consumption [79][80][81][82][83][84]. The observed changes in purchasing styles, such as increased willingness to try new products and a shift towards convenience-oriented shopping, suggest that environmental considerations play a significant role in guiding consumer choices and preferences.…”

Section: Discussionsupporting

confidence: 90%

Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years

Gajdzik,

Bartuś,

Jaciow

et al. 2024

Sustainability

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With the development of e-commerce in Poland, consumer awareness has evolved. Buyers not only compared prices and assessed the quality of products but also began to take into account the impact of their purchases on the environment, which was previously an overlooked aspect. This growing environmental awareness is part of a broader effort to address environmental issues and support practices that promote sustainability. Currently, there is a noticeable increase in ecological awareness among society, government bodies, and the scientific community, strengthening human interaction with the natural environment. The aim of this study was to examine changes in ecological awareness and ecological attitudes among Polish e-consumers over ten years and their impact on online shopping behavior. This study explored how the ecological attitudes of Polish e-consumers have evolved over the last decade and what impact these changes in environmental attitudes have had on the online purchasing behavior of these consumers. Longitudinal studies were used to enable the analysis of changes over time. The research technique was based on repeated measurements of the same phenomena and features, carried out on diverse research samples from the same population, using the same methods and tools. This study was conducted twice, in 2010 and 2020, on a sample of 1150 people in each of these years. This research employed an online survey questionnaire, which included scales for assessing the personality traits of e-consumers and the determinants of online shopping. A significant change was found in e-consumers’ attitudes towards the natural environment and their purchasing preferences. This change has had a clear impact on purchasing behavior, including an increase in the importance of convenience, access to detailed product information, and a wide range of products offered, reflecting more conscious and convenience-oriented consumer behavior.

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Section: Discussionsupporting

confidence: 90%

Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years

Gajdzik,

Bartuś,

Jaciow

et al. 2024

Sustainability

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“…There is increasing interest in sustainable consumption ‘including the purchase of used products instead of new ones’ (Ahn & Kwon, 2022, p. 408) which provides an opportunity (if capability and motivation exist) for households to sell/giveaway unwanted items rather than simply discard them into the waste stream. Problematic items such as e-waste, mattresses, and tyres typically required council disposal.…”

Section: Resultsmentioning

confidence: 99%

Rescuing Unwanted Household Goods: Moving Towards a Circular Economy

Chad

2023

Australasian Marketing Journal

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The world’s current ‘linear economy’ business model diminishes finite resources and disregards ongoing detrimental effects being created on our planet. Society needs to do something different, and move to a circular economy for sustainability. Changing existing consumer behaviour to extend the life of currently unwanted household goods can play a beneficial role to increase circularity. Underpinned by the COM-B model of behaviour and associated Behaviour Change Wheel (BCW), this study explores householders’ existing behaviour and views regarding unwanted goods, and perspectives of local government employees/contractors involved in collection of unwanted household goods, to develop recommended interventions to increase circularity. The study offers theoretical contributions as one of the first studies to apply the COM-B model and BCW within the circular economy context and identifies prioritisation/co-ordination as key issues needed in the model. Additionally, practical contributions are provided including recommendations for increased education, incentivisation and enablement (including improved infrastructure); with cost, safety, technology and politics key barriers to increasing circularity of unwanted goods by households. A crucial finding is a need for responsibilisation whereby all stakeholders must accept the specific role each needs to play in a co-ordinated effort to address the challenge of sustainability. The study provides social contribution addressing SDG Goal 12 (responsible consumption) and identifies how various stakeholders can do something different to assist increasing household participation in a circular economy – for the future of humankind and the planet.

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“…Four items from research by Dabholkar and Bagozzi (2002) were used to measure customers’ affective attitudes. The measurement scale for purchase and recommendation intentions were based on two previous studies (Ahn and Kwon, 2022; Hung et al , 2016). All questionnaire responses were measured using a seven-point Likert scale, with scores ranging from strongly disagree (1) to strongly agree (7).…”

Section: Methodsmentioning

confidence: 99%

Effects of perceived values on affective and conative attitudes in cashierless store services

Kwon,

Ahn

2023

IJQSS

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Purpose Despite the growing number of cashierless stores, few studies have examined the factors that influence the success of such stores. This paper aims to identify the influence of store attributes in customers’ affective attitudes regarding cashierless stores and to understand how customers’ need for interaction and risk reduction affect the relationship between customer experiences and evaluation. Design/methodology/approach Quantitative research is conducted using a partial least squares structural equation model. Data was collected from 174 customers with cashierless store experience. Findings The results identify the influence of hedonic and utilitarian characteristics on affective attitudes and the impact of attitudes on behavioral intentions. Also, multigroup analysis reveals that hedonic features are stronger indicators of customer attitudes among those with a low need for interaction, whereas utilitarian attributes are more important among customers with a low need for risk reduction. Customers’ affective attitudes are stronger influences on behavioral intentions among members of customer groups with a low need for both interaction and risk reduction. Originality/value To add to the limited research in customers’ experience with unstaffed stores, this study provides useful insights to achieve sustainable growth in the retailing context. Managerial considerations suggest that operators of cashierless stores should design store environments to guarantee customers’ purchasing and recommendation intentions.

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Shopping with perceived benefits of sustainable consumption in online resale platforms

Cited by 18 publications

References 89 publications

Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years

Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years

Rescuing Unwanted Household Goods: Moving Towards a Circular Economy

Effects of perceived values on affective and conative attitudes in cashierless store services

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