Ecosystem function is maintained in part by direct species interactions, but indirect interactions and non‐consumptive effects may be of equal ecological importance. Along the west coast of North America, the recent population collapse of the predatory sunflower sea star Pycnopodia helianthoides has been implicated in the proliferation of the purple sea urchin Strongylocentrotus purpuratus, and a concurrent decline in kelp canopy cover in several locales. Recent work began to quantify the predation rates effects (i.e., direct consumptive effects) of Pycnopodia on sea urchins that may lead to density‐mediated indirect effects on kelp. However, the importance of non‐consumptive effects on urchin behavior and the possible trait‐mediated indirect effects of Pycnopodia on kelp are not well understood. This leaves a critical gap in our knowledge about how these predators may be controlling grazer populations and, indirectly, primary production by macroalgae in nearshore habitats. We measured the non‐consumptive behavioral effects of Pycnopodia on S. purpuratus in the laboratory including grazing rates, feeding behavior, and movement of starved versus fed urchins, the latter simulating urchin metabolic conditions within urchin barrens. We found that the presence of a waterborne Pycnopodia cue reduced the grazing rate of fed urchins by 50% over short (~24 h) time scales. In contrast, starved urchins consumed kelp and did not exhibit an escape response in the presence of a Pycnopodia cue. This study highlights a trait‐mediated indirect interaction between Pycnopodia, S. purpuratus, and kelp, showing how the urchin response to a predator cue may differ based on urchin metabolic conditions or ecosystem state, and helps clarify the positive role of Pycnopodia on kelp forest health.