Short- and Long-Term Effects of Unconscious Brand Logos

Bussche, Eva Van den; Muscarella, Charlotte; Smets, Karolien; Soetens, Eric; Hughes, Gethin

doi:10.1037/e524912015-301

PsycEXTRA Dataset 2014

DOI: 10.1037/e524912015-301

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Short- and Long-Term Effects of Unconscious Brand Logos

Eva Van den Bussche¹,

Charlotte Muscarella²,

Karolien Smets

et al.

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Short- and Long-Term Effects of Unconscious Brand Logos

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