Short reports

May, Carl

doi:10.1111/j.1365-2524.1997.tb00099.x

Health &Amp; Social Care in the Community

2007

DOI: 10.1111/j.1365-2524.1997.tb00099.x

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Carl May¹

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E‐mail survey response rates: targeting increases response

Jackson

DeCormier²

1999

Marketing Intelligence &Amp; Planning

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E‐mail is the most used of the electronic media. It is a cheap and quick means of communicating with clients and customers. It is also a means of collecting information on customers. This study analyses the response rates of a targeted and non‐targeted group to a financial questionnaire. The targeted group provided more complete and useful data than the non‐targeted group. The conclusions indicate strategies for using e‐mail to gather customer information.

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E‐mail survey response rates: targeting increases response

Jackson

DeCormier²

1999

Marketing Intelligence &Amp; Planning

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scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Short reports

Cited by 1 publication

References 17 publications

E‐mail survey response rates: targeting increases response

E‐mail survey response rates: targeting increases response

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