“…The particular methods used to normalize opsin expression are important because there is incredible variation in opsin expression across animals depending on the time of day (Halstenberg et al, ; Johnson et al, ; Korenbrot & Fernald, ; Li et al, ; Pierce et al, ; von Schantz et al, ), genetic variation and species differences (Fuller, Carleton, Fadool, Spady, & Travis, ; O’Quin et al, ), developmental stage (Carleton et al, ; Cheng & Flamarique, ; Roberts, Srinivas, Forrest, Escobar, & Reh, ), and plastic response to environmental changes (Everett, Tong, Briscoe, & Monteiro, ; Fuller & Claricoates, ; Hofmann, O’Quin, Smith, & Carleton, ; Luehrmann et al, ; Stieb, Carleton, Cortesi, Marshall, & Salzburger, ; Valen, Karlsen, & Helvik, ; Veen, Brock, Rennison, & Bolnick, ). There have been five commonly used methods, each with their own merits and drawbacks, to normalize opsin expression for questions of visual ecology and evolution: (a) relative to housekeeping gene expression, (b) relative to total RNA concentration, (c) relative to expression of the cone‐specific alpha subunit of transducin ( GNAT2) , (d) proportion of total pool of opsin expression and (e) relative to pool of opsin expression from the same cone type.…”