In a continuous memory-updating paradigm, subjects studied name–color associations and were tested later for the color associate given the name. The default color response was made in one location, but on predesignated trials the response was required to be made in a special location. Memory for the color associated with a given name was assessed after short and long retention intervals when both default and special responses were required. Separate measures were examined of memory for the intention to respond in a particular way (default or special) and of memory for the color associations paired with the names. Memory for color associates was better overall with short than with long retention intervals and was better when special (rather than default) responses were required, especially at the long retention interval. These results imply that the requirement to respond in a special way protects associations from loss due to forgetting.