Shortening the Learning Curve of Media Start-Ups in Accelerators

Abstract

Business accelerators are playing a key role in facilitating the process of new venture creation. Start-ups generally look for the best accelerators to make their long journey short. Media start-ups also look for a supportive mechanism to fasten their start-up experience. In this process, one of the main issues is to shorten their learning curve which is possible by use of start-up accelerators. Therefore, this chapter deals with the idea that which factors are important in this regard. To do so, first, a brief review of the support mechanisms is presented, and it is discussed that how start-up accelerators shorten the learning curve of the start-ups. Then, five media start-ups which were created in accelerators are studied. All of the cases were established after 2014, since the accelerators started working from the same year. According to the findings, there are mainly six reasons for shortening of the learning curve by start-up accelerators, including: (1) Short creation period, (2) Seminars and courses, (3) Co-working space, (4) Divided teams, (5) Cohort peers, and (6) Mentorship.

Exploring the Relationship between the Entrepreneurship Motive and Value Creation in Business Incubators

“…The two reasons for entrepreneurship used for this study were "having the necessary resources" [19,20,[68][69][70][71] and "difficulty entering the labor market" [25][26][27][28][68][69][70]72,73].…”

“…The search for a source of financing is one of the essential activities of entrepreneurs [21][22][23], but this is not the only one. They must also know the general and specific area and field of business creation, contact networks, and technologies and generate knowledge about them to count on adequate and current machinery, raw materials with the lowest possible cost, services, and a place to operate [18,19]. Obtaining the best option is undoubtedly the most demanding and complicated job of entrepreneurship [24,25].…”

“…For this reason, entrepreneurship, out of necessity in many cases, is not a task for society but can benefit it and is an opportunity for entrepreneurs, who, for personal reasons, fear of failure, education or formation, etc., did not want to start a business but carried on with all the necessary resources to do so. Many entrepreneurs generally look for the best incubator to shorted their long journey [19], using business incubators as support mechanisms to increase their start-up experience and shorten the entrepreneurial learning curve [18,19].…”

“…Furthermore, although the relationships considered in this analysis have already been studied [18,19], the context and sample of our study are different. In this analysis, we focused only on Spanish entrepreneurs who are familiar with business incubators, and their perceived socio-economic benefits of business incubators.…”

The study on the relationships among film fans’ willingness to pay by film crowdfunding and their influencing factors

“…Furthermore, there are four media divergences of distribution channels, content producers, audiences, and advertisers, which could be the exploitation of entrepreneurial opportunities. Salamzadeh and Markovic (2018) found that accelerators could shorten the learning curve of the media start-ups with seminars and courses, co-working space, divided teams, cohort peers, and mentorship.…”