2004
DOI: 10.12968/eyed.2004.5.10.14333
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Should food advertising for children be banned?

Abstract: For adults and children, food is often a cause of conflict. Children refuse to eat certain foods, and feel more in control. Meanwhile, parents and teachers dream up ingenious ways of persuading children to try new foods and to finish up their vegetables.

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“…Previous research on food marketing to children has focused predominantly on television advertising (7) ; however the use of non-broadcast media is becoming more common, with children now exposed to a high volume of messages from increasingly sophisticated and integrated marketing techniques (8) . The integration of commercial messages into all aspects of children's environments normalises promoted foods to children (9) .…”
mentioning
confidence: 99%
“…Previous research on food marketing to children has focused predominantly on television advertising (7) ; however the use of non-broadcast media is becoming more common, with children now exposed to a high volume of messages from increasingly sophisticated and integrated marketing techniques (8) . The integration of commercial messages into all aspects of children's environments normalises promoted foods to children (9) .…”
mentioning
confidence: 99%