Should independent upmarket hotels work with daily deals platforms? An empirical case study from Switzerland
Meng-Mei Chen,
Claudia Beaufort,
Karen Earl-Erpelding
Abstract:Daily deals platforms (DDPs) are perceived as an attractive means for hospitality merchants to acquire and retain new customers and generate ancillary revenues. However, these potential benefits come at the cost of steeply discounted prices and high commissions. How could hospitality merchants decide if working with DDPs is beneficial to their firm’s financial performance? This longitudinal study aims to investigate the impact of DDP on merchants’ performance by comparing DDP and non-DDP customers on key perfo… Show more
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