Should You Buy Local?

Young, Carson

doi:10.1007/s10551-020-04701-3

Cited by 16 publications

(19 citation statements)

References 47 publications

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“…that broader consumer-related factors such as concern for the environment (Bougherara et al, 2009), concern for the prosperity of the local economy (Young, 2021), and community attachment (Choi et al, 2021) influence the likelihood of local consumption.…”

Section: Local Consumptionmentioning

confidence: 99%

The effect of perceived control on local consumption

Roy

Mukherjee

2023

Psychology and Marketing

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Local consumption improves the economic health of local communities and reduces the environmental impact of marketing activities, and hence it is important to understand factors that increase the likelihood of local consumption. Across eight studies in the laboratory and field, we show that the likelihood of local consumption increases as consumers' perceived control decreases with this effect being mediated by feelings of anticipated warm glow. We also identify two boundary conditions of this effect, namely perceived quality of the product and public self-consciousness of the consumer. This research contributes to the literature in the following ways. First, it identifies perceived control as a novel self-discrepancy-based antecedent of the likelihood of local consumption. Second, it identifies anticipated warm glow as a novel affective mechanism underlying the effect of perceived control on the likelihood of local consumption. Third, it identifies perceived quality of the local product as a novel moderator of the effect of perceived control on the likelihood of local consumption. Fourth, it identifies public self-consciousness of the consumer as another novel moderator of the effect of perceived control on the likelihood of local consumption. This research also contributes methodologically by demonstrating robustness of effects across a range of manipulations and measures including incentive-compatible behavior and online behavior.

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Section: Local Consumptionmentioning

confidence: 99%

The effect of perceived control on local consumption

Roy

Mukherjee

2023

Psychology and Marketing

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“…, 2010). Accordingly, researchers have highlighted that the purchase of local food is also a form of ethical consumption (Young, 2021).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Accordingly, scholars have noted that the increasing interest in food origins and food chain transparency is due to enhanced sensibility in environmental-and health-related issues (Arsil et al, 2013) and governmental attention to protecting local communities (Coderre et al, 2010). Accordingly, researchers have highlighted that the purchase of local food is also a form of ethical consumption (Young, 2021).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

What contributes to locavorism as a consumer ideology?

Balzano

Vianelli

2022

BFJ

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PurposeIn this study the authors aim to explore the factors that contribute to the formation of locavorism as a form of consumer ideology.Design/methodology/approachIn this study, the authors adopt an inductive approach by preselecting locavore consumers and conducting 43 semi-structured interviews, following the prescriptions of narrative-enquiry research.FindingsThe authors reveal that individual-level (i.e. values, beliefs and experiences) and social-level (i.e. groups, local communities and society) influences and exogenous factors can affect the formation of locavorism. Furthermore, the authors’ findings corroborate the concept advanced by prior studies that reinforcing loops exist among the three belief dimensions of locavorism.Practical implicationsFood producers can use these findings to shape their marketing strategies more effectively to target locavore consumers and/or stimulate the consumption of local food.Social implicationsIdentifying the influences of social- and individual-level factors on the formation of locavorism can contribute to the understanding of demand shifts towards local food consumption. Additionally, by revealing the modes of thought that formulate the ideologies of locavore consumers, the authors offer guidance in the development of policies that can safeguard local economies and traditions and reduce transport pollution and food waste in favour of sustainable local consumption.Originality/valueIn the present article the authors explore the psychological and contextual mechanisms that contribute to the formation of locavorism.

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“…The mediating variables proposed in the literature (product judgement, perceived risk and product trust) as well as other variables (such as perceived value) should be discussed theoretically and followed by empirical study. Moreover, it would be interesting to examine the effect of the emerging concept of locavorism in COO research (Young, 2021) as a potential outcome of consumer affinity. Third, and as in the case of the mediating variables, there is a lack of empirical research on moderating effects on the affinity–purchase intention relationship.…”

Section: Directions For Further Researchmentioning

confidence: 99%

A review of consumer affinity research: recent advances and future directions

Serrano‐Arcos

Sánchez‐Fernández

Mesa

et al. 2022

IMR

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PurposeConsumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products. However, progress in knowledge of this concept in international marketing literature has suffered from a lack of integration and analysis. The purpose of this study was to shed new light on the concept of consumer affinity based on a comprehensive systematic review of the literature, provide a critical analysis of previous research in terms of conceptual, methodological and substantive issues and problems and offer avenues for future research.Design/methodology/approachThis structured systematic review of consumer affinity included articles published in international peer-reviewed journals from 2008 to 2021, examining key conceptual, operational and substantive aspects.FindingsThis systematic review of articles on consumer affinity published over the past 14 years revealed that this line of research is a growing vibrant domain in the context of international marketing. It also showed that current knowledge of consumer affinity is characterized by theoretical inconsistencies, contradictory empirical results and scant international marketing research in the affinity domain.Originality/valueThis article provides an overview of the extant literature on consumer affinity and yields a consolidated image of its current status, as well as a research agenda that raises new questions for the academic community.

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Should You Buy Local?

Cited by 16 publications

References 47 publications

The effect of perceived control on local consumption

The effect of perceived control on local consumption

What contributes to locavorism as a consumer ideology?

A review of consumer affinity research: recent advances and future directions

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