Shouting on social media? A borderscapes perspective on a contentious hashtag

Abstract

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Constructive voice behavior for social change on social networking sites: A reflection of moral identity

“…Many active users of social media take advantage of this opportunity to "be heard" by others and hence engage in voicing. Cappellini, Kravets & Reppel (2018) emphasize on the importance of hashtags on social media as not only markers, but identifying them as amplifiers of issues important for wider public to generate discussions. They studied the case of the hashtag #ShoutYourAbortion where people voiced about this socio-political issue and gained international attention.…”

“…In this regard, public social media websites may serve as excellent tools for local administrations to 'listen' to the citizen's voice. Voicing on social media is often complemented by the use of hashtags (as discussed in the introduction), which has been recognized as a content sorting device (Cappellini et al, 2018;Yen and Dey, 2019). Therefore, public social media can serve as a very efficient tool in societal development and social media group managers may encourage group members to engage in such initiatives.…”

#ShoutYourAbortion on Instagram: Exploring the Visual Representation of Hashtag Movement and the Public’s Responses

“…The findings may help us to understand the visual representation of #ShoutYourAbortion movement: which objects were mainly represented, how key messages and narratives are presented, and which were the key clusters have been shown. These findings would help us to understand how hashtag movements are performed (Cappellini et al, 2019; Filieri et al, 2021; Kosenko et al, 2019) in the public health domain (Ahmed, 2018; Chatzopoulou et al, 2020) using visual media (Duggan, 2022). In the deeper level, this study suggests that the policy on social media platforms to adopt new functionalities, such as hashtag or photo uploading, can influence how the public express and perceive social issues.…”

“…After that, #ShoutYourAbortion became the symbol of de-stigmatization of abortion narratives and served as a platform for women’s honest and raw voices concerning their experiences that resist against mainstream narratives (Whaley & Brandt, 2018). Concerning #ShoutYourAbortion, previous studies examined which themes emerged on Twitter (Cappellini et al, 2019), how users were connected on Twitter (Ahmed, 2018), and how the hashtag was used to condemn the original purpose (Kosenko et al, 2019).…”

“…It is a case of abortion debates, which has been one of the central topics in hashtag movements. While #ShoutYourAbortion movement was investigated in terms of its subthemes (Cappellini et al, 2019) and interaction networks among its participants (Ahmed, 2018), its visual representation has not been examined. Thus, little is known about through which visual objects the participants of the movement express their ideas and viewpoints.…”