Show, Don't Tell: Education and Physical Experience Effects in Remanufactured Product Markets

Abdulla, Huseyn; Abbey, James D.; Atalay, Selin; Meloy, Meg

doi:10.2139/ssrn.3666732

Cited by 2 publications

(2 citation statements)

References 24 publications

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“…In a detailed study of consumer choice, Abdulla et al (2024) conduct an experiment to examine how consumers' willingness to pay (WTP) for items is impacted through educating them about the remanufacturing process and their physical exposure to remanufactured products. The authors find that merely educating consumers about remanufacturing processes does not significantly increase the appeal or WTP for remanufactured consumer products.…”

Section: Articles In This Issuementioning

confidence: 99%

Closed‐loop supply chains with product remanufacturing: Challenges and opportunities

Bansal,

Guide,

Naumov

2024

J of Ops Management

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The body of knowledge regarding remanufacturing's role in closed-loop supply chains (CLSC) has been dominated by case studies and analytic models (either empirically informed or fully stylized). The objective of this special issue is to offer insights into the pressure points in remanufacturing-focused CLSCs, identify and explore new policies and solutions that mitigate these pressure points, and outline future research opportunities.Research in this area uses various terms for closely related, if not identical, concepts: CLSC with remanufacturing, Reverse Logistics, OEM servicizing with product remanufacturing, and most recently, the Circular Economy (CE). While the CE literature has embarked on a vigorous effort to create a knowledgebase to develop systems that will be more environmentally friendly as well as economically viable, some of this knowledgebase already exists in the previous research in remanufacturing, reverse logistics, CLSCs, or product servicizing with remanufacturing. Efforts to re-develop this understanding from scratch are more likely to hold the field back rather than help it focus on issues that are different under the Circular Economy banner.The objective of this editorial is three-fold. First, we aim to identify significant research opportunities in CE that are not well-documented and for which new knowledge is needed. In doing so, we hope to highlight these knowledge gaps, map the research landscape of CLSCs with remanufacturing, and inspire future studies. Second, academic research often runs the risk of being insular and often, in the pursuit of academic excellence, somewhat disconnected with reality. We articulate the characteristics of future articles that would likely make them more impactful to industry, helping bring the social and environmental change that CE promises. Third, we describe the exemplars presented in this special issue that do have these characteristics with some important insights for making CE business models successful.

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Section: Articles In This Issuementioning

confidence: 99%

Closed‐loop supply chains with product remanufacturing: Challenges and opportunities

Bansal,

Guide,

Naumov

2024

J of Ops Management

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show abstract

“…In particular, empirical research has been relatively scarce (Abbey, Meloy, et al, 2015). Recently, a few studies have addressed this gap by investigating consumers' perceptions of refurbished products and factors that influence their attractiveness (e.g., Abbey, Meloy, et al, 2015; Abdulla et al, 2020). Other studies have explored how the presence of refurbished products would affect the market value of manufacturers' primary products (i.e., the corresponding brand‐new counterparts).…”

Section: Introductionmentioning

confidence: 99%

Friend or foe? The impact of refurbished products in markets with network effects and standards competition

Zheng,

Wang,

Park

2023

J of Ops Management

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The practice of offering refurbished products has become increasingly prevalent, yet limited research has studied the potential consequences of this emerging product strategy on the market performance of the corresponding brand‐new products. This study addresses this gap by examining the impact of refurbished products in markets characterized by network effects and standards competition, while considering the developmental stage of the technology standard employed by the products. Introducing refurbished products, primarily remanufactured from returned items, can pose challenges such as sales cannibalization and negative perceptions of product quality. We propose that introducing refurbished products can also generate positive effects, because the availability of refurbished products can be perceived as an indication of sizable prior sales of the brand‐new counterparts, alleviating consumers' concerns regarding an insufficient user base and limited availability of complementary products. Our empirical and experimental studies consistently demonstrate that the availability of refurbished products adversely affects the market value and purchase intention of the corresponding brand‐new products employing established technology standards. In contrast, the introduction of refurbished products does not have such a detrimental effect on products utilizing unestablished standards. Moreover, for a specific group of consumers, this green product strategy increases their purchase intention of brand‐new products. The managerial implications of the findings are discussed.

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Show, Don't Tell: Education and Physical Experience Effects in Remanufactured Product Markets

Cited by 2 publications

References 24 publications

Closed‐loop supply chains with product remanufacturing: Challenges and opportunities

Closed‐loop supply chains with product remanufacturing: Challenges and opportunities

Friend or foe? The impact of refurbished products in markets with network effects and standards competition

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