The hydrogen evolution performance of organic photo-catalysts is lagged by numerous factors, such as the narrow photon absorption window, low charge transport, and so on. In this paper, four linear conjugated polymers are designed and synthesized based on dibenzothiophene-S,S-dioxide as an acceptor, and aza-substituted thiophene-phenyl-thiophene with different substitution numbers as co-units. The polymers with the thiophene bridge and aza-substitution exhibit broad visible absorption because of the extended conjugated length and improved planar structures resulting from the intramolecular non-covalent interactions (S•••N or CH•••N). The mono-substitution polymer without the addition of any co-catalysts shows the highest photo-catalytic performances with the hydrogen evolution rates of 8950 and 7388 μmol g −1 h −1 under the UV−vis (>295 nm) and visible (>420 nm) irradiation, respectively. The corresponding apparent quantum yields are as high as 8.34, 5.37, and 1.96% for the 420, 500, and 550 nm monochromatic light irradiation, respectively, which are much higher than those of the classic polymer (P7) without thiophene bridge and aza-substitution. This work indicats that the incorporation of thiophene bridge enhances visible absorption and aza-substitution optimized co-planarity and activate reactive sites, which should be an effective strategy to improve the photo-catalytic performance of linear conjugated polymers.