Signaling authenticity of ethnic cuisines via handwriting

Yu, Xi; Huang, Hui-Ling; Liu, Stephanie Q.; Lü, Zhi

doi:10.1016/j.annals.2020.103054

Cited by 26 publications

(17 citation statements)

References 83 publications

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“…The third objective was to examine the possible alternative explanations for the handwritten typeface effect. Prior research has suggested that the handwritten typeface is curvy and round, and the association with human characteristics may induce a sense of love, warmth, uniqueness, cuteness, and effort (Nenkov & Scott, 2014; Schroll et al, 2018; Yim et al, 2008; Yu et al, 2020). Therefore, we considered the abovementioned perceptions as possible alternatives for the proposed effect.…”

Section: Study 2: the Underlying Mechanismmentioning

confidence: 99%

How companies use typeface design to engage consumers in charitable activities

Chu

Tok

Zhou

et al. 2022

Psychology and Marketing

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This research examines how the typeface design in a charitable appeal affects consumers' evaluations of the ad and, in turn, their willingness to engage in the advertised charitable activities. We propose that the typeface's simulation of a handwritten note creates a sense of connectedness to the information sender (e.g., organization, brand), which subsequently increases consumers' willingness to engage in the advertised charitable activities. Six experiments, including laboratory and field studies, provide support for the typeface effect and further support the underlying process by (1) directly examining connectedness, and (2) manipulating brand attachment, showing that a handwritten typeface creates a more positive effect when the viewer is not strongly connected to the brand (vs. having a strong brand attachment). Our findings provide useful guidelines for brand managers, social marketers and charity fundraisers regarding how and when to use a handwritten typeface design.

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Section: Study 2: the Underlying Mechanismmentioning

confidence: 99%

How companies use typeface design to engage consumers in charitable activities

Chu

Tok

Zhou

et al. 2022

Psychology and Marketing

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“…As heritage unites with ritualistic elements, cultural food consumption, a symbolic portrayal of its root culture, helps to arouse the connection between individuals and their own cultural heritage (Horng and Tsai, 2010 ; Wu et al, 2021 ). Additionally, such factors as dining atmospherics (Ha and Jang, 2010 ; Jang et al, 2012 ; Jang and Ha, 2015 ), employees' appearance or ethnicity (Baker and Kim, 2018 ), the presence of other customers (Song et al, 2019 ), menu design (Kim et al, 2017 ; Yu et al, 2020 ), and service innovation (Su, 2011 ) will potentially influence consumers' cultural food consumption experiences, thus increasing the culturedness of gastronomy tourism (Sims, 2010 ).…”

Section: A Review Of Cultural Tourism Research and Interconnections W...mentioning

confidence: 99%

“…By putting together a group of selected employees with enough expertise, position power, credibility, and leadership skills, proper personnel changes potentially solidify structural changes that took place in tourism organizations (Kotter, 1995 ; Thomas et al, 2011 ). For example, hiring professional chefs to guarantee the authenticity of local ethnic restaurants (Cohen and Avieli, 2004 ; Chatzopoulou et al, 2019 ; Meneguel et al, 2019 ; Yu et al, 2020 ), training restaurant employees to improve service awareness by removing the order barrier of tourists (Lai et al, 2019 ; Yu et al, 2020 ), and properly arranging and balancing responsibilities of different departments to gather joint efforts (Smith and Xiao, 2008 ), are all feasible ways for tourism organizations to make structural changes in preparation for the adoption of gastronomic culture-based strategies. In general, tourism organizations are suggested to make personnel-based structural changes to guarantee their readiness and capacity and thus to further consolidate their newly adopted culture-based strategy.…”

Section: Implications For Tourism Organizational Changementioning

confidence: 99%

Change of tourism organizations: Implications from a review of cultural tourism research

Zhang

Guo

2022

Front. Psychol.

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Change has been universally acknowledged as the perpetual theme for routine organizational life. As cultural tourism, a major element of global tourism consumption accounting for 40% of tourism employment, is becoming increasingly flourishing and promising, tourism organizations are also obliged to implement a series of organizational changes to adapt to the trending culturalization in the tourism domain. In light of this, this research, by outlining important sub-themes and trends of cultural tourism research, tracks the evolution of cultural tourism as a research field over the previous decades so as to analyze existing interconnections between the systematic review and tourism organizational change. Based on these interconnections, the research also manages to propose several potential implications for tourism organizations to optimize their future implement of daily organizational changes for the sake of adaptative survival and development.

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“…Additionally, no previous research has examined the effect of different scripts (or writing systems) in the same language. Concerning the typeface element of typography, Yu et al (2020) acknowledged that typeface (handwritten versus printed) used on menus does not affect consumers' perceptions of food authenticity. However, Fuchs et al (2015) indicated that handwritten communications are viewed as more authentic than computer-generated fonts.…”

Section: Introductionmentioning

confidence: 99%

Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: extending semiotic theory

Song

Ding

et al. 2022

IJCHM

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Purpose Restaurants’ outdoor signage plays an irreplaceable role in attracting potential diners, as it conveys important functional and symbolic meanings of the businesses. The purpose of this study is to investigate the effect of typographic design elements of outdoor signage on consumers’ perceptions of authenticity. This study also tests the linkage between authenticity and willingness to dine, as well as the moderating effect of frequency of dining in ethnic restaurants on the relationship. Design/methodology/approach Using a 2 (simplified vs traditional Chinese characters) × 2 (calligraphy vs computer font) × 2 (vertical vs horizontal text flow) between-subject design, the authors did two experiments with 786 Chinese diners. Restaurant authenticity and willingness to dine are dependent variables, and openness to ethnic cuisine is the control variable. Findings Display characters and text flow significantly affect restaurant authenticity. Furthermore, the results of this study demonstrate that display characters interact with typeface to influence restaurant authenticity. Consumers’ perceived authenticity significantly increases their willingness to dine. The frequency of dining in ethnic restaurants moderates the relationship between restaurant authenticity and willingness to dine. Practical implications Ethnic restaurateurs should pay attention to the outdoor signage design, as it affects potential consumers’ authenticity perceptions. Specifically, in Mainland China, traditional Chinese characters and vertical text direction increase potential consumers’ authenticity perceptions. Originality/value This study extends the semiotic theory and applies the cue–judgment–behavior model in the hospitality literature. This study also provides new understanding of authenticity by identifying the influence of typographic design on authenticity, which confirms the semiotic theory that certain semiotic cues affect consumers’ judgments.

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Signaling authenticity of ethnic cuisines via handwriting

Cited by 26 publications

References 83 publications

How companies use typeface design to engage consumers in charitable activities

How companies use typeface design to engage consumers in charitable activities

Change of tourism organizations: Implications from a review of cultural tourism research

Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: extending semiotic theory

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