An ultra-strong coupling regime takes place in a compound system when a
coupling strength between the subsystems exceeds one-tenth of the
system eigenfrequency. It transforms into a deep-strong coupling
regime when the coupling strength exceeds the system eigenfrequency.
In these regimes, there are difficulties with the description of
relaxation processes without explicit consideration of environmental
degrees of freedom. To correctly evaluate the relaxation rates, it is
necessary to consider the interaction of the system with its
environment taking into account the counter-rotating wave and
diamagnetic terms. We develop a self-consistent theory for the
calculation of the relaxation rates in the systems, in which the
coupling strength is of the order of the system eigenfrequency. We
demonstrate that the increase in the coupling strength can lead to a
significant decrease in the relaxation rates. In particular, we show
that, for frequency-independent density of states of the environment,
the relaxation rates decrease exponentially with the increase in the
coupling strength. This fact can be used to suppress losses by tuning
the strength coupling and the environment states.