Signboards and identification signs as elements of the information and communicative field of the city

Abstract

The article considers concepts such as "information space", "information balance", "information and communication field", which are presented in various studies on architecture and have their own interpretations. The role of a signboard and an identification sign in the information and communication field of a modern city and their influence on the visual environment of the city are indicated. Examples of placement of signs and identification signs in the cities of Vienna (Austria), Sao Paulo (Brazil), Vancouver (Canada) are presented.