2020
DOI: 10.3390/su12208683
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Significant Labels in Sentiment Analysis of Online Customer Reviews of Airlines

Abstract: Sentiment analysis is becoming an essential tool for analyzing the contents of online customer reviews. This analysis involves identifying the necessary labels to determine whether a comment is positive, negative, or neutral, and the intensity with which the customer’s sentiment is expressed. Based on this information, service companies such as airlines can design and implement a communication strategy to improve their customers’ image of the company and the service received. This study proposes a methodology … Show more

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Cited by 20 publications
(5 citation statements)
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“…This information can help them improve their marketing strategies, create targeted campaigns, and ultimately increase sales. For instance, a study conducted by Zaki Ahmed and Rodríguez-Díaz [160] used sentiment analysis to monitor the online reputation of various airlines. The study analyzed tweets containing airline names and categorized the sentiments as positive, negative, or neutral.…”
Section: Resources and Tools For Sentiment Analysismentioning
confidence: 99%
“…This information can help them improve their marketing strategies, create targeted campaigns, and ultimately increase sales. For instance, a study conducted by Zaki Ahmed and Rodríguez-Díaz [160] used sentiment analysis to monitor the online reputation of various airlines. The study analyzed tweets containing airline names and categorized the sentiments as positive, negative, or neutral.…”
Section: Resources and Tools For Sentiment Analysismentioning
confidence: 99%
“…Zaki et al [ 39 ] proposed a methodology for determining the significant labels denoting customer sentiments. The titles of the comments, which typically include the terms that most effectively characterize the customer experience, were combed through to locate relevant labels.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Sentiment analysis in the airline industry: Sentiment analysis has gained significant popularity in the airline industry as a means of understanding customer sentiment towards services and evaluating overall service quality (Kang et al, 2022;Kwon et al, 2021). Recent studies have examined sentiment in online reviews of airline services, establishing a strong link between customer sentiment, airline choice, and satisfaction (Ahmed & Rodríguez-Díaz, 2020;Lucini et al, 2019;Ractham, 2021). These findings highlight the importance of accurately assessing and comprehending customer sentiment in meeting expectations and improving perceptions of service quality.…”
Section: Literature Reviewmentioning
confidence: 99%