The present study explores the nature and prevalence of superstitious beliefs in Kashmir with major focus on the practice of hanging coloured bottles filled with water at the main entrance of the house. This practice contributes to the region’s already-existing superstitious beliefs, which are intricately linked to its political and social dynamics. Based on primary data collected in five districts of Kashmir, the study examines the socio-cultural significance attached to the hanging of these bottles and other traditional items in order to escape from evil eyes or to fulfill certain purposes. For the purpose of data collection, 18 women participants, four faith healers, and one historian were interviewed. Women participants were chosen because, for various reasons, it is women who actively engage in this particular practice. Purposive and theoretical sampling techniques were employed to recruit the participants. Case study, observation, and open-ended interviews were used to collect data from the participants. The data was analyzed thematically. The key themes that emerged after critical analysis of data regarding the practice of hanging coloured water bottles and other traditional items were: to get rid of dogs, to protect property and kitchen gardens, for curbing diseases, for prevention against evil, and to curb and keep away the repressive state apparatus. The results of the study reveal rampant prevalence of superstitious beliefs in Kashmiri society with the hanging of coloured water bottles as another addition to the existing set of superstitious practices.