A direct sulfination of nonactivated alcohols with arylsulfonylmethyl isocyanides under mild conditions [10 mol‐% of Bi(OTf)3, 25 °C] was developed to afford sulfinates instead of the usually favored sulfones. The in situ multiple alcohol activation strategies, along with the properties of sulfones and sulfinate anions, were proposed to explain the reversed sulfinate/sulfone selectivity.