Similarities and Differences Between Word-of-Mouth and Electronic Word-of-Mouth

Abstract

To compare both concepts, the causative variables of recommendations generation will be analysed in one of the most important economic activities, the tourism sector. Tourism literature recognizes the importance of emotions, satisfaction and post-purchase behaviour, and diverse studies show emotions as antecedent of satisfaction and behavioural intentions. Some studies have found a positive relationship between satisfaction and the intention to recommend, but other authors raise doubts about the existence of this relationship.