Simple geometric shapes are implicitly associated with affective value

Larson, Christine L.; Aronoff, Joel; Steuer, Elizabeth L.

doi:10.1007/s11031-011-9249-2

Cited by 96 publications

(72 citation statements)

References 49 publications

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“…These cross preferences may be related through similar or associated semantic information. Studies have reported that simple features of geometric shapes and colors are implicitly associated with affective values and semantic impressions, and some of those semantic impressions could be connected or associated among multiple visual stimuli, such as colors and shapes …”

Section: Discussionmentioning

confidence: 99%

Cross preferences for colors and shapes

Chen

Matsuyoshi

Watanabe

2015

Color Research & Application

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Preferences for colors and geometric shapes vary considerably across individuals. Studies have demonstrated these variations in preference separately for colors and shapes, but the relationships between preference variations for colors and shapes are not yet known. By measuring individual preferences for basic colors and shapes, we found that color preferences and shape preferences were partly, but systematically, correlated. People who preferred some simple shapes (e.g., cone, pyramid) tended to prefer some light or warm colors (e.g., yellow, orange). In contrast, people who preferred some complex shapes (e.g., scrambled truncated-pyramid, scrambled pyramid) tended to prefer some dark or cold colors (e.g., blue, blue-green). That is, people who like "simple" or "complex" visual features might tend to like "light or warm" or "dark or cold" visual features. These results indicate that individual preferences for colors and shapes might not be independent, but could be correlated and intertwined to some extent. We suggest that the semantic information associated with colors and shapes underlies the cross preferences. V C 2015 Wiley Periodicals, Inc.

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Section: Discussionmentioning

confidence: 99%

Cross preferences for colors and shapes

Chen

Matsuyoshi

Watanabe

2015

Color Research & Application

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“…This is the reason why, or so it has been suggested, downward-pointing triangles capture people's attention more rapidly than other geometric forms. Geometric shapes are also implicitly associated with affective value (Larson, Aronoff, & Steuer, 2012), for example, when added to faces, they affect facial judgments (faces overlaid on downward-pointing background triangles are judged more dominant; see Toet & Tak, 2013). It is easy to imagine how, during a dining experience, the shape of the visual elements (be it on the plate, the shape of the plate itself, or other elements of the dining table) could have a role in modelling certain implicit associations that the diner makes concerning the food, the overall experience, and perhaps even act to influence people's consumption behaviour.…”

Section: Conditionmentioning

confidence: 99%

Rotating plates: Online study demonstrates the importance of orientation in the plating of food

Michel

Woods

Neuhäuser

et al. 2015

Food Quality and Preference

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a b s t r a c tWe report three online experiments designed to assess how the visual composition of the elements of a commercially-successful dish would be perceived by naïve assessors, in terms of their liking and willingness to pay. Experiment 1 showed that an upward orientation of the dish was preferred as compared to when the elements pointed downward/toward the observer, or else pointed to the side. Experiment 2 demonstrates that optimally orienting the plate translates into an increased willingness to pay for the food. In addition, the results also revealed that both a triangle formed by the three principal elements (onions), and the direction in which these v-shaped elements pointed, affected people's judgments of the ideal orientation of the dish as a whole. Finally, a citizen science experiment (Experiment 3) held at London's Science Museum provided further support for our findings. These results highlight the potential of a digital (Internet-based) testing methodology to determine the optimal visual presentation of food.

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“…Visch and Tan (2009) found that dynamic movement pattern in abstract animated objects influenced emotional responses; slow and direct movement generated sadness, for example, whereas high velocity movements evoked fear and surprise. In the words of Larson et al (2012; p. 410) “emotion can be effectively and implicitly communicated based on primitive geometric forms that are embedded in many common affective cues.”…”

Section: Cross-wiring In Synesthesia and Crossmodal Processing In Nonmentioning

confidence: 99%

Affect-related synesthesias: a prospective view on their existence, expression and underlying mechanisms

Dael¹,

Sierro²,

Möhr³

2013

Front. Psychol.

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The literature on developmental synesthesia has seen numerous sensory combinations, with surprisingly few reports on synesthesias involving affect. On the one hand, emotion, or more broadly affect, might be of minor importance to the synesthetic experience (e.g., Sinke et al., 2012). On the other hand, predictions on how affect could be relevant to the synesthetic experience remain to be formulated, in particular those that are driven by emotion theories. In this theoretical paper, we hypothesize that a priori studies on synesthesia involving affect will observe the following. Firstly, the synesthetic experience is not merely about discrete emotion processing or overall valence (positive, negative) but is determined by or even altered through cognitive appraisal processes. Secondly, the synesthetic experience changes temporarily on a quantitative level according to (i) the affective appraisal of the inducing stimulus or (ii) the current affective state of the individual. These hypotheses are inferred from previous theoretical and empirical accounts on synesthesia (including the few examples involving affect), different emotion theories, crossmodal processing accounts in synesthetes, and non-synesthetes, and the presumed stability of the synesthetic experience. We hope that the current review will succeed in launching a new series of studies on “affective synesthesias.” We particularly hope that such studies will apply the same creativity in experimental paradigms as we have seen and still see when assessing and evaluating “traditional” synesthesias.

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Simple geometric shapes are implicitly associated with affective value

Cited by 96 publications

References 49 publications

Cross preferences for colors and shapes

Cross preferences for colors and shapes

Rotating plates: Online study demonstrates the importance of orientation in the plating of food

Affect-related synesthesias: a prospective view on their existence, expression and underlying mechanisms

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