Graph contrastive learning (GCL) has been an emerging solution for graph self-supervised learning. The core principle of GCL is to reduce the distance between samples in the positive view, but increase the distance between samples in the negative view. While achieving promising performances, current GCL methods still suffer from two limitations: (1) uncontrollable validity of augmentation, that graph perturbation may produce invalid views against semantics and feature-topology correspondence of graph data; and (2) unreliable binary contrastive justification, that the positiveness and negativeness of the constructed views are difficult to be determined for noneuclidean graph data. To tackle the above limitations, we propose a new contrastive learning paradigm for graphs, namely Graph Soft-Contrastive Learning (GSCL), that conducts contrastive learning in a finer-granularity via ranking neighborhoods without any augmentations and binary contrastive justification. GSCL is built upon the fundamental assumption of graph proximity that connected neighbors are more similar than far-distant nodes. Specifically, we develop pair-wise and list-wise Gated Ranking infoNCE Loss functions to preserve the relative ranking relationship in the neighborhood. Moreover, as the neighborhood size exponentially expands with more hops considered, we propose neighborhood sampling strategies to improve learning efficiency. The extensive experimental results show that our proposed GSCL can consistently achieve state-of-the-art performances on various public datasets with comparable practical complexity to GCL.