“…Total water losses during distribution vary greatly between countries, but, for example, Bulgaria, Greece, Malta, Ireland and the UK all show losses higher than the European average of 7.7 % (EUROSTAT, 2013). Water pricing is increasingly being used to try to improve water use efficiency (Bithas, 2008), although the resulting impacts on the residential sector seem to be rather limited compared to those in the agricultural sector (Rinaudo et al, 2012;Höglund, 1999). In addition, we should see improvements in water use efficiency especially in regions currently experiencing water scarcity due to the greater necessity of limiting overall water use.…”