Lugu Lake is located in the southeast edge of the Qinghai-Tibet Plateau in China, with beautiful scenery and suitable climate, it is a national AAAA-level scenic spot, which has been developed since 1995, and the current scenic construction is relatively mature. The ecosystem of Lugu Lake area, China is a kind of the lake ecosystem, with benign ecological environment. The water quality is in the class I standard all year round, the vegetation is rich, and it is the habitat and breeding ground of a variety of animals. In recent years, with the continuous development of tourism and the increase in the frequency of human activities, the ecological environment of Lugu Lake, China has been affected. Therefore, it is of great significance to complete the transformation of the traditional tourism mode of Lugu Lake, China to the ecotourism model. From the perspective of sustainable development, this paper analyzes the current situation and existing problems of tourism development in Lugu Lake area, China, discusses the necessity of carrying out ecotourism in Lugu Lake area, China, and the policy and management operation mode of ecotourism in the Qinghai-Tibet Plateau area.