The aim of this paper is to study rate-dependent switching in ferroelastic materials. More specifically, a micro-mechanically motivated model is embedded into an iterative three-dimensional and electromechanically coupled finite-element framework. An established energy-based criterion serves for the initiation of domain switching processes as based on reduction in (local) Gibbs free energy. Subsequent nucleation and propagation of domain walls is captured via a linear kinetics theory with rate-dependent effects being incorporated in terms of a deformation-dependent limit-time parameter. With this basic model in hand, two different switching formulations are elaborated in this work: on the one hand, a straightforward volume-fraction ansatz is applied with the volume-fraction value depending on the limit-time parameter; on the other hand, a reorientation-transformation formulation is proposed, whereby the orientation tensor itself is assumed to depend on the limit-time parameter. Macroscopic behaviour such as stress versus strain curves or stress versus electrical displacement graphs are obtained by applying straightforward volume-averaging techniques to the three-dimensional finite-element-based simulation results which provides important insights into the rate-dependent response of the investigated ferroelastic materials.