This research aims to investigate steering feel by analyzing a steering system and an electric power steering logic. First, steering feel is defined based on previous research, and methods for evaluating it are discussed. Second, a sensitivity analysis is conducted by modeling our developed vehicle and that of a competitor known for its excellent steering feel via a multi-body simulation. We then propose a straightforward method to determine the parameters associated with steering feel to achieve the desired steering characteristics. Last, by modifying the electric power steering control system, we achieve a steering feel in our vehicle that matches the desired steering characteristics.