The objective of this paper is to present a didactic approach to the calculation of forces generated on permanent magnets, ferromagnetic and diamagnetic materials, superconductors and conductors. A phenomenological view is applied to simplify the understanding needed in undergraduate courses of electromagnetic theory and electric energy conversion. Simple mathematical relations and experiments support the basic concepts.Forces that do not need physical contact, like electromagnetic forces, intrigue everyone. Moreover, an interest in magnetic forces is technically justifi ed by several applications related to energy conversion. Therefore, a clear understanding of electromagnetic forces is important for electric engineering students.Typicallly, there are four ways to determine these forces: 1-3