Three experiments show that two associatively-activated stimulus representations may engage in excitatory or inhibitory learning, depending on their temporal relationship. Experiment 1a suggested that simultaneously-activated stimulus representations show evidence of inhibitory learning in an acquisition test. Experiment 1b showed similar evidence of inhibition in a summation test. Experiment 2 found that activation of two stimulus representations in a serial compound resulted in excitatory learning between the antecedent and the subsequent (forward), and inhibitory learning between the subsequent and the antecedent (backward). The results show the dynamic influence of temporal contiguity on mediated learning.In a Pavlovian conditioning situation, a stimulus that is repeatedly paired with an unconditioned stimulus (US) comes to elicit a conditioned response. Learning theorists often assume that this learning involves the formation of associations between this stimulus (the conditioned stimulus, CS) and the US, such that subsequent presentations of the CS alone activate the representation of the US. It is this associatively-activated representation that produces much of the conditioned responding that is attributed to the CS. Although this concept is popular among theories of learning, and throughout associative models in psychology, there is some dispute concerning the properties possessed by associatively-activated stimulus representations. They are often assumed to represent at least a portion of the directlyexperienced stimulus, but some theories suggest that an associatively-activated stimulus representation may differ from its directly-activated counterpart in many ways.Investigations conducted by Holland and colleagues elucidated some of the associative properties possessed by associatively-activated stimulus representations. In a conditioned taste aversion preparation with rats, Holland (1981) showed that a taste aversion can be learned in a situation in which the taste CS and the illness-inducing US are never directly paired with each other. Holland (1981, Exp. 1) first paired a tone with a flavored food, and later paired that tone with an illness-inducing injection of LiCl. Rats that received this treatment showed an aversion to the flavored food, compared to rats that received a similar treatment, but with unpaired presentations of the tone and flavor or of the tone and LiCl. Holland (1981) asserted that learning of the food aversion was mediated by the pairing of an associatively-activated representation of that food with illness. There was no evidence of a directly-learned tone-LiCl association, which might otherwise have mediated the expression of the food aversion by a chain of food→tone and tone→illness associations. A related series of experiments conducted by Holland and Forbes (1982) showed that a previously-established flavor aversion could be extinguished if the flavor representation was associatively activated repeatedly in the absence of the illness US. In their experiments, a flavo...