Sinergie as politiek-ekonomiese strategie by Die Burger 2004 005

Botma, Gabriël J.

doi:10.3368/ajs.27.2.137

Cited by 4 publications

(1 citation statement)

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“…The latter group outnumber the white speakers of the language (Giliomee 2002: 658), but the former still holds more economic power. Yet a ne balance was struck between commodifying the language in the private sphere (for instance, by sponsoring Afrikaans arts festivals) and using it to engage in minority politics in the pages of its newspapers (Botma 2006). It remains important to bear in mind that this minority politics was dependent on an acceptance (celebration, even) by the Afrikaans press of the new, post-apartheid constitution, in which minority rights and the of cial status of Afrikaans (together with ten other languages) were guaranteed.…”

Section: Repositioning the Afrikaans Mediamentioning

confidence: 99%

‘We're not like that’: Denial of racism in the Afrikaans press in South Africa

Wasserman

2010

Communicatio

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1While the South African media on the whole underwent significant shifts after the demise of apartheid, repositioning was especially acute on the part of the Afrikaans-language press, which during the apartheid years largely served as legitimising institutions for apartheid and now had to adapt to the changing democratic political and social environment. This repositioning coincided with a liberal consensus in the news media in general, in terms of which individual rights, independence of the media and freedom of speech were emphasised. What complicated matters for the Afrikaans media was the need to retain the loyalty of primarily white Afrikaans readers, who remained attractive to advertisers, while having to orientate itself in relation to the new centres of political power in the country. The precarious balance between the liberal consensus of individual rights and freedom of expression on the one hand, and the imperative to carry a torch for Afrikaans cultural identity in the new dispensation, comes to light in news coverage of a recent racist incident at a historically white, Afrikaans university. This article will seek to explore editorial comment on the incident in selected Afrikaans media, to indicate how the event was interpreted and presented as an individual transgression, rather than a systemic and historically determined problem.

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Section: Repositioning the Afrikaans Mediamentioning

confidence: 99%