The efficient red-emitting phosphor K 2 SiF 6 :Mn 4+ (KSF) is widely used for low-power LED applications. The saturated red color and sharp line emission are ideal for application in backlight LEDs for displays. However, the long excited state lifetime lowers the external quantum yield (EQY) at high photon flux, limiting the application in (higher power density) lighting. Here, we report the synthesis of a new crystalline phase: hexagonal (K,Rb)SiF 6 :Mn 4+ (h-KRSF). Due to the lower local symmetry, the Mn 4+ emission in this new host material shows a pronounced zero phonon line, which is different from Mn 4+ in the cubic KSF. The lower symmetry reduces the excited state lifetime, and thus, the loss of EQY under high photon fluxes, and the spectral change also increases the lumen/W output. Temperature-dependent emission and lifetime measurements reveal a high luminescence quenching temperature of ∼500 K, similar to that of KSF. The formation mechanism of h-KRSF was studied in situ by measuring the emission spectra of the precipitate in solution over time. Initially, nanocrystalline cubic KRSF (c-KRSF) is formed, which transforms into a microcrystalline hexagonal precipitate with a surprising exponential increase in the transformation rate with time. The stability of the new phase was studied by temperature-dependent XRD, and an irreversible transition back to the cubic phase was seen upon heating to temperatures above 200 °C.