We studied the temperature effect on magnetic and electrical properties in bulk SrFe 12 O 19 prepared by conventional ceramic technique. The jumping behavior of magnetization has been observed under the zero-fieldcooling mode, but disappeared under the field-cooled cooling mode. The spin moment of iron ions reorients below 50 K leading to the magnetic structure changes. Magnetic parameters, saturation magnetization (Ms) and coercivity field (Hc), show opposite tendency with temperature throughout the measuring range, which is mainly ascribed to the Fe 3? ions situated at 4f 2 and 2b sites. The curves of electrical polarization P vs temperature T under different external magnetic field indicate the existence of ferroelectricity and magnetoelectric coupling effect at low temperature, and the transition temperature T P is about 120 K.